- Responsibilities include Budgeting, Target setting and achieving the goals for the Branch, conducting Technical Seminars, Customer Presentations, preparation of proposals, account receivables, Installation and Service Management, Sales Prospects build-up- Achieved all time high targets of 5 Crores in the financial year 2004-2005 by getting breakthrough into the new customers like Shaw Wallace etc.- Streamline various processes like supply chain Management & Timely delivery to the customers orders to increase customer satisfaction & reduced the number of outstanding & over duesdays from 90 to 75.

- Promoted in just nine months (Normal time of 12-18 months) as Area Sales Manager from Assistant Sales Manager.- Developed Gwalior Depot as the First depot nationally to start growing over last year in terms of Sales Target in October 03. .- Achieved All Times Highest sales in Gwalior History in October 03.- Recorded the Highest ever collections in October 03 in Gwalior history.- Rationalized incentivisation of the trade network (Explored & added 53 new dealers in Existing Market to order to reduce the cost & risk of debts).- Reduced the outstanding to 33% of the previous years.- Guided & guided & Trained sales, C&F, and admin teams through training to achieve set targets (Sales Target, Reducing Cost etc).- Negotiated commercial issues viz credit management, dumping, expenses, Hotel Tie-ups and transporters.