Ravi Mathur Email & Phone Number

Jaipur, Rajasthan, India

• Managing a portfolio of categories across FMCG, cosmetics and clothing, including major brands like Parle, Mario, Emami, Chicco, MeeMee, USPA, Van Heusen, and Footies
• Assisted in creating an in-house e-commerce website to establish the D2C brand "Hose & Beyond" to set up stores on India's top e-commerce platforms like Amazon and Flipkart
• Implementing marketing initiatives to introduce a new flagship product (noodles), in addition to the existing one (rusk)
• Devised a… Show more
• Devised a category-based strategy, encompassing long-term growth plans, product portfolio mix, pricing, and positioning.
• Attained impressive business growth, increasing turnover from 1.25 Cr FY 2022 to 3 Cr FY 2023

• Managed and ensured growth of wholesale, retail and e-commerce channels while reporting to the National Sales Manager
• Generating Business from existing clients, identifying, and onboarded new dealers, and managing sales in the territory
• Utilized data-driven insights to identify opportunities for category growth, resulting in a 24% increase in category revenue
• Led shopper activation and category management initiatives resulting a 38% increase in sales and customer… Show more
• Led shopper activation and category management initiatives resulting a 38% increase in sales and customer engagement
• Established and maintained strong relationships with Store Managers, influencing product placement and visibility at MT accounts and achieving monthly availability, visibility, and implementation targets

Delhi, India

• Handled Innerwear and Comfort wear categories in Delhi NCR, Haryana, and Rajasthan
• Increased secondary sales from 20 lakhs to 1 crore by implementing Distributor Life Cycle Management strategies, including Material Management, P&L, and ROI
• Regularly reviewed sales data and created reports for senior-level officers
• Planned and executed sales meetings to help provide feedback and sales insights

New Delhi Area, India

• Led Key Accounts to preserve business revenue and kept an eye out for fresh opportunities to boost sales year over year
• End-to-end management of material, P&L, and ROI for distributor life cycle management
• Identified and forged strategic partnerships with qualified channel partners to expand market reach and penetration
• Created and implemented marketing and new product launch (Z Series) strategies to raise brand awareness
• Located potential customers through networking and… Show more
• Located potential customers through networking and earning revenue from current accounts Show less

New Delhi, Delhi, India

• Recruited, developed and led a sales and service team for Askme in Delhi NCR that will manage 7 SO and 3 TSM
• Managed and developed vendors and generated sales through them
• Ensured that all SOs, Exs, and RDs meet their KPIs to attain business revenue and market share
• Examined current marketing trends, kept tabs on rivals' actions, and offered insightful feedback to help sales and marketing tactics be more effective in generating higher sales growth
• Developed and… Show more
• Developed and strengthened new revenue streams and preserved customer ties to encourage repeat business Show less

Delhi NCR

• Delivered business targets in sales, FOS, productive man-days and attrition
• Drove secondary and tertiary sales in rural UP (Project Shakti)
• Assisted TCM in creating its annual Trade Category Plan by analyzing competitors, market trends and consumer behavior
• Maintained client and customer relationships through balanced market functioning and scheduling meetings with the ASCM team and RSM to discuss market input and potential solution
• Assessed the RS's and its sales team's… Show more
• Assessed the RS's and its sales team's performance, took corrective action and educated RS Sales staff to deliver the numbers

• Managed a team of 118 people including 5 Supervisors directly for assigned product categories
• Ensured delivery of a minimum 90% “Perfect Store Outlets” in the region for the Ice-cream Division and as per the agreed contract target (100 people/ day/ store), conversion (50 %) and sales target for the Foods.
• Finalized counter-categorization based on potential and sales performance
• Supervised promotional activities evaluated net effect and executed… Show more
• Supervised promotional activities evaluated net effect and executed campaigns like Wet Sampling during activation
• Built beat plan, call cycle & process flow for team members to ensure effective merchandising and promotion Show less

Jaipur Area, India

Mumbai Area, India

Jaipur Area, India

Master Of Business Administration (M.B.A.), Specialized Sales, Merchandising And Marketing Operations, First Class

M.B.A. (Sales & Marketing) Batch - 2010-2012

Bachelor Of Commerce - Bcom, Business/Commerce, General