UTARA Footwear is a brand that focuses on developing men's leather footwear through versatility, comfort and design with an accessible price point.- Raised 200 million IDR capital by securing multiple rounds of loans with compelling pitch decks.- Conducted market research to identify customer needs and preferences, resulting in the launch of two new product lines that generated 314 million IDR in sales in the first quarter. - Spearheaded the financial planning and strategy for the footwear business, resulting in 1 Billion IDR in sales for 2022.- Succeed in increasing Instagram followers by 500% in 2021. - Collaborated and built relationship with 40+ fashion KOL.- Created a comprehensive brand collaboration proposal, outlining the benefits and potential revenue and recognition of the partnership to the prospective brand partner.- Implementing a new inventory management system that improved efficiency and reduced waste, resulting in cost savings of over 10%.- Improved supply chain and logistics management, resulting in a 30% reduction in lead times and improved customer satisfaction.- Successfully implemented a cost-cutting strategy for the production of our footwear products, resulting in a reduction in production costs by 20%.- Led a high-performing team of 10 employees, fostering a culture of collaboration, innovation, and accountability.Currently driving sales growth, shaping social media tactics, and overseeing product ideation and development initiatives.

- Developed and managed relationships with key clients, resulting in a 90% client retention rate and increased revenue from repeat business.- Leveraged social media platforms to drive brand awareness and engagement, resulting in a 62% increase in social media followers and a 32% increase in website traffic.- Achieved 120% of sales target for the fiscal year 2021, resulting in a revenue growth of 1.5 Billion IDR.

Pesona Experience (PE) is a Jakarta-based talent and booking agency formed in early 2018.- Created a comprehensive brand collaboration proposal, outlining the benefits and potential revenue and recognition of the partnership to the prospective brand partner.- Secured multiple rounds of loan, by creating a compelling pitch deck and presenting to lenders, raising a total of 500 million IDR in capital to fuel business growth and expansion.- Created budgets for music events, ensuring that they were executed within budget and delivered a strong return on investment.- Successfully negotiated contracts with international clients, demonstrating a deep understanding of international business practices and customs.- Expanded business presence by identifying and partnering with key partners, resulting in a significant increase in revenue and market share.- Developed and implemented effective marketing and promotional strategies, resulting in increased brand awareness and visibility, and a 30% increase in social media engagement.- Responsible for all creative production for each artist and brand.

Horizon Radio comes as the first integrated media at Universitas Prasetiya Mulya in the year of 2014. It is a digital audio based communication system which facilitates Prasmulyans in developing creativity and provides actual and educational information, as well as entertaining. With the presence of Horizon Radio, communication that happens can now also include various sub-aspects such as information media, promotion, and self-actualization of Prasmulyans.- Responsible with the Managing Director for each broadcast under the name HORIZONRADIO.- Lead projects from brainstorming to execution.- Responsible for developing content and design solutions to help improve their marketing and promote their brand. - Ascertain requirements, pitch concepts, and coordinate with the client to complete the project successfully.

- Responsible for the sustainability of the A:M Festival event, from the pre-event to the day of the event.- Building brand identity (Logo & Graphics, Typography, Color Palette, Decor) for the upcoming years.