• Conceptualising & developing of communication strategy to drive brand visibility and reach.• Planning & Implementation of Brand campaigns for India and International markets through both offline and online mediums.• Identifying new markets, devising brand penetration strategies and launches with end-to-end go-to-market strategy.• Effective media planning which will help in brand recall, increasing footfalls and awareness by optimising various media vehicles.• Co-ordination &… Show more • Conceptualising & developing of communication strategy to drive brand visibility and reach.• Planning & Implementation of Brand campaigns for India and International markets through both offline and online mediums.• Identifying new markets, devising brand penetration strategies and launches with end-to-end go-to-market strategy.• Effective media planning which will help in brand recall, increasing footfalls and awareness by optimising various media vehicles.• Co-ordination & Execution of brand plan with public relations, regional marketing team & digital team for 360-degree campaign effectiveness.• Development of creative & marketing materials in co-ordination with 3rd party agencies that focuses on both internal and external branding. Show less

Leading a 5 member team and handling the function of marketing and communication - Environmental Branding, marketing collateral and business outcomesSelected Accomplishments:• Supporting global marketing and communication strategy - drive deep understanding of key messages across audiences, and implementing strategic marketing and communication plans.• Creating concepts for environmental branding, crafting case studies, success stories, POV’s developing brochures, websites, and… Show more Leading a 5 member team and handling the function of marketing and communication - Environmental Branding, marketing collateral and business outcomesSelected Accomplishments:• Supporting global marketing and communication strategy - drive deep understanding of key messages across audiences, and implementing strategic marketing and communication plans.• Creating concepts for environmental branding, crafting case studies, success stories, POV’s developing brochures, websites, and other marketing collateral.• Providing strategic counsel to senior executives on internal communications, delivered through videos, microsites, blogs and other digital resources. Show less

Managing corporate marketing and communication functions - Brand management, PR, media relations, corporate positioning, launches, advertising and sales collateral.Selected Accomplishments: Conceptualized & executed ‘Largest Human Awareness Ribbon’ which broke the previous world record & has put the brand on the global platform. Successfully led Centre’s & services launch. Identified opportunities & Co-Branded with other brands which has contributed to the top line & increased the… Show more Managing corporate marketing and communication functions - Brand management, PR, media relations, corporate positioning, launches, advertising and sales collateral.Selected Accomplishments: Conceptualized & executed ‘Largest Human Awareness Ribbon’ which broke the previous world record & has put the brand on the global platform. Successfully led Centre’s & services launch. Identified opportunities & Co-Branded with other brands which has contributed to the top line & increased the brand visibility. Transformed previously archaic webpage into a dynamic web publication improving communication flow and adding another stream for revenue. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet markets. Initiated innovative fund raising program for the foundation through Marathons, Art shows, Plays etc. Leveraged strengths in cost-effective marketing management and vendor negotiations. Show less

 Initiated innovative fund raising program for the foundation through Marathons, Art shows, Plays etc.