Ravi Viswanathan Email & Phone Number

India

Mumbai Area, India

Handling key modern trade accounts from a Sales and operations responsibility. Planning and executing levers of growth for the customer 's category and Creating a win-win situation on both sides. Delivered ever highest growth and superior execution standards in the current role.

Mumbai Area, India

Mumbai Area, India

Mumbai

Hindustan Unilever Ltd Assistant Key Account Manager (Modern Trade) May ’12 till dateCurrently responsible for driving top line growth & sales execution in Key Accounts like Tesco, Spar, LULU Hypermarkets & National Pharmacy Chains (Apollo, Medplus & Religare). The current role also involves driving CBP/JBP, partnering customer through joint marketing program to drive QGP/growth, new product development, Key promotion planning & category management.Notable Contributions:• Category Development in Spar Hyper leading to Share Gain: Delivered 36% value growth in SPAR & increased market share by 270bps in Key Categories (YTD 2015).Partnered successfully with Spar in their “Maha Sale” periods which lead to incremental shares in FH’15.• Brilliant execution in Spar Hyper delivering 1000 bps OSA improvement : Delivered 1000bps OSA gain & delivered 90% OSA, achieved the highest CCT score for FH’15 by aligning the customer on various front like Master management, OTIF payments, Pos growths & perfect store assortment.• Winning in Drug channel with higher growth: Delivered 20%+ growth, (faster than market growth) with incremental Corporate Shares of 200bps. Built Huggies (Baby Diapers) in Pharma Chains by increasing OSA & implementing the right promotions. • Winning in LULU Hyper with strong customer alignment: Delivered 24% growth in FH’15 vs 18% MT FH growth. Drafted a clear category growth plan in under-indexed categories like PW, Fnb, Hair & Skin .

Mumbai Area, India

Executed localized Consumer Activations for entire brand portfolio of HUL at a National level, primary task was to build more dimensions into the existing “Loyalty program” in trade, thereby make it exciting & rewarding. Analyze Ac Nielson data, to arrive at Leading/Lagging areas nationally & devise promotions/loyalty programs to gain market share. Executed flawless schemes through systemic integration thereby catalyzing sales.Timely planning & execution of right Posm for right profile of outlets in general Trade environment allowed us to gain more share of brands in the Outlet, worked closely on Internal brands like “Super Value Stores”, “Unicare”, “B Spot” which built a platform for segmenting Grocers’s, Chemists’ & Beauty Stores’ needs.Notable Contributions:• Based on Strong Shopper/Channel understanding, built shopper & trade marketing strategy, liaised with category teams to fine tune the channel business plan & rolled out nationally. Worked in tandem to develop, launch & govern the “3 Aces project”, which engulfed Designing/Implementation for “Bachat Fest”, “Utsav”- A learning initiative & “Doorsteps” project.• Seamlessly integrated the “UPL”, program across Grocers/Chemists/Beauty profile outlets which involved Enrollment of more than 65 Lac outlets nationally with differential benefits. Achieved 101% of the target Y-o-Y.• Relaunched “Unicare” program, nationally to create 15% National Uplift on Overall Personal Care, Lakme business.• Liase with Field team to capitalize on local opportunities and ensure flawless execution of Customer Marketing initiatives.

Mumbai Area, India

Activity wise planning at an All India level contributed immensely to superior Merchandising practices thereby increased share of shelf & market share for lead Profit Centres like Detergents, Personal Care business. Achieved merchandising visibility score from ‘0’ to ‘5’ in five months, Span of control involved monitoring third party achievements of visibility market share metrics, planning & Implementation POSM across brands for HUL. Notable Contributions:• Piloted one of the most rigorous “Depot level”, Posm despatches project, which brought about a radical redesigning in systems/processes & finally people’s expectations.• Brought “best practices”, from Modern Trade to General Trade environment such as category lay-out and Standardized units to deliver a better shopping experience to consumer.

Pgdba, Marketing, 62

PGDBA- Marketing

Bachelor Of Engineering (Be), Production Engineering, 68

BE Production

Hsc, Physics Chemistry & Maths, 84%

Ssc, 70%