Plan and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintaining the social media presenceIdentify the trends and insights, and optimizing the spend and performance based on the insightsBrainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Providing thought of leadership and perspective for adoption where appropriate

Analyzing business performance with the help of digital tools and reportsAnalyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analyticsPreparing interactive strategic digital marketing planCreating awareness about the company's brandAssuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.Keyword analysis and researchAnalyzing and checking the success of the digital marketing techniques usedProviding online help to clients to achieve successHelp drive lead generation campaigns by providing feedback and working closely with the Marketing team

My assignments includes a variety of roles and responsibilities. My core objective was executing, reporting and managing top Management. Reviews client websites/ pages for areas of improvement. Prepares detailed strategy reports. Improves clients' organic search results. Ensures websites are filled with optimal keywords. Places keywords appropriately in copy to gain most search engine traffic. Implements On-Site and Off-Site SEO, Social Media and content marketing strategiesEvaluates product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.Effectively uses header tags. Keeps abreast of white hat and black hat tactics to avoid penalties. Strategize ways to improve and track site performance. Compiles and presents SEO & SMO performance reports. Creates advanced SEO & SMO strategies.Manage all aspects of the SEM lifecycle, including keyword research, account creation & campaign management,Analyzes keyword costs, ad copy, landing pagesCoordination with sales team for SEM and SMM, Design and Development projectsOverseas client interaction via chat and mail regarding their queries

Online marketing - Exposure to various online marketing processes, focus on behavioural tracking and metric based portfolio optimization of online marketing spend.Keyword ResearchOrganic SearchWebsite PromotionWebsite structure & Link navigationBacklink analysisSitemap(xml & html)Improve Keyword RankingsGoogle analytics, Webmaster toolsOnline marketingKeywords analysisSocial Media Optimization(SMO)Off Page Optimization