Planning, Developing & Executing borderline branding strategies for different product verticals (Location Based SAS Services, Navigation, Mobile apps, IoT, Tracking, Maps) across potential markets and channels through Digital Marketing, ATL/BTL , Activations, Radio, Outdoor, Television or any other media.Developing plans and budgets for the marketing and its related activities, monitoring its progress & evaluating performance to ensure adherence. Liaising & negotiating with multiple agencies & publishers for campaign related activities for branding & user acquisition including PR.Creating strategic alliances with startups, agencies and publishers for exploring mutual business opportunities. Evaluating & Exploring Event opportunities, conferences & sponsorship options with leading industry bodies such as CII, FICCI, SIAM, PHDCCI & other industry-sponsored events for business & branding opportunities. Responsible for Design, production and distribution of Organization collaterals across multiple product verticals.Creating strategic alliances & partnership with major ecomm companies for visibility & cross promotion of consumer line of products across India along with channel.Reporting to Senior Leadership ( Director, MapmyIndia ). Heading, Guiding & Directing Marketing Team towards the achievement of organisational goals & objective.

Managing Brand MapmyIndia & its allied products for maximum visibility across markets.Responsible for strategic direction and management of all aspects of digital advertising including strategy, messaging and positioning for advertising, website, direct mails, sales lead generation, branding, collateral materials & market research etc.Digital Media Planning & Buying.Planning & Managing Ad Campaigns across different verticals.Product Marketing across different business verticals : Consumer ,Print ,Web, Mobile.Managing agencies & different publisher networks.Creating strategic alliances & brand promotions across digital space.ROI Analysis & Budgeting.

Responsibilities included managing multiple client accounts & broad lining strategic guidelines for the accomplishment of the respective brand objective.Digital Media Planning & Buying as per the requirement of projects in hand.Managing multiple advertiser, agency accounts, developing positive working relationships with the clients and operation teams at these companies.Prepare campaign progress reports, analysis and research for presentation to clients both during and after campaigns.Managing successful client deployments and ensure ongoing high client satisfaction and renewal.Ensuring Project is delivered on time & within the stipulated budget.Carrying out Initial Research Activities. Planning the overall action plan to achieve targets & objectives.Managing & coordinating a team of people towards achievement of project objective.