- Initiated, built, and launched multiple digital tools to support patients and providers with education, tracking, and personalized NIPT test results- Led and managed a 5 people team (UX/UI, PM, Dev & QA) during product inception, market and patient research, VOC, requirements gathering, iterative stakeholder feedback collection, marketing, and CS collateral development

Consulted to well-being & metabolic health start-up

• Managed full life-cycle of a messaging platform, building a roadmap for 3 market segments, to improve patients outcomes and increase providers engagement• Launched an HW/SW bridging device used by over 12K patients and providersGlooko provides an FDA cleared unified platform for patients, providers, and payers to share diabetes data insights and transform decision making. By leveraging the power of mobile, cloud and analytics, Glooko strives to improve health outcomes for PWD and reduce costs of diabetes management.

• Transformed legacy BI suite to cloud based platform, with consistent UX across mobile and desktop devices• Enhanced functionality and scope of BI product, by building internal and external applications to support the data presentation, collection and validation, increasing product sales by 42% • Implemented Drupal CMS to support mobile clients resulting in 10% annual growth of website unique visits • Analyzed customer profiling, campaign results, adoption rates, lead/ customer success rate to support retention, renewal and conversion activities • Managed a team of 5 in-house and offshore QA engineers meeting deadlines and budget constraints

• Led the planning and implementation of projects: Facilitate the definition of project scope, goals and deliverables; define project timeline, tasks and resource requirements; Track project deliverables

• My Drug Costs: Building a financial revenue model for mobile health application to find lowest cost drug with highest reimbursement• Novella Clinical: Perform competitive analysis and market research of CROs’ marketing and social media strategies and differentiation• NC Biotechnology Center:researched opportunities and built marketing strategies to attract Indian life science companies to establish presence in NC.

• Performing frontal teaching and teaching-related duties• Tutor and assist students individually or in small groups in order to help them master assignments and to reinforce learning concepts• Grading examinations and papers

• Developed a tactical plan to establish new communication channel with payer opinion leaders and build a strong physician advocacy group. Created information system to support initiative implementation.• Contributed to formulation of standard operating procedure to structure internal company pharmacoeconomic communication to comply with FDA regulation.

• Developed security strategy for a mobile banking application in record time for 60% of the bank customers• Directed and launched security architecture for a $20M e-banking project with 25 global team members• Performed risk assessment and in-depth analysis of customer security needs in top 20 companies in the Israeli market to improve customer experience and reduce threats

• Invented new product line to solve unmet market needs and drove a strategic distribution partnership with the largest security institution in the world (SANS), increasing annual sales by 400%• Led a cross-functional team through agile development and launch of flagship product across marketing, sales and engineering, enabling penetration into 3 key markets: Europe, US and East Asia• Performed market research and segmentation of target markets, and built strategic partnerships with web hosting services market, yielding $1M contracts that accounted for 70% of annual business revenues• Led customer success efforts, meeting over 100 customers to understand their needs, developed sales programs and training resources that were used across international business partners in 10 countries

• Built models to expose security breaches by analyzing methods used to hack clients’ systems. • Conducted compliance surveys that strengthened corporate accounting controls, reduced security breaches by 80%.• Working on compliance projects, both as auditor, and as consultant (SOX, PCI, Israeli banking and insurance regulations)

• Researched common industry practices to build strategic security methods, and executed security protocols for financial, government and telecom clients that reduced hackers’ success by 85%.• Working as part of the application security team: - Conducting Code Reviews, Penetration tests, and Design Reviews - Working with Java and .NET based applications - Providing security consulting for .Net based systems.

• Developing Windows based applications • Working with various databases and web based applications using .Net, ASP, JS and VBS.` • Overall responsibility for several projects which included user requirements, application development, and database creation, while emphasizing usability and security.

Teaching Assistant in "Algorithm planning and analysis" course