Ravinder S. Email & Phone Number

Santa Clara, Ca, Us

Palm Beach Gardens, Florida, Us

Launched European D2C site for Molekule, delivering on a key revenue expansion goal for 2021.Increased site-wide conversion, as part of a strategic initiative to improve site page performance during Q3 2021. Optimizations decreased page load time by 28%, achieving set targets

New York, Ny, Us

Managed product roadmap in highly-sensitive checkout funnel of major domestic brand (~$8B annual sales), prioritizing customer-centric initiatives in the midst of changing stakeholders and business demandsLaunched “Save for Later” on both Macy’s and Bloomingdale’s brands, ahead of schedule. A key executive initiative, “Save for Later” improved customer acquisition by driving 100K new user accounts during the holiday 2019 season, generating $50M in attributable revenue, and increasing monthly return rates from loyal customers by 144% (improving customer lifetime value)Shipped a complete rewrite of the shopping cart page, a critical gateway for the company’s online business, directing new page deployment via Agile-based experimentation over the course of a year. New cart improved performance by 20%, enhanced qualitative Foresee scores, and increased annual revenue by ~$700MExecuted on targeted holiday marketing campaigns within tight time constraints, driving 6% in campaign to order conversion to raise $12M in revenue, and delivering within 75% faster efficiency in time-to-market

New York, Ny, Us

Scaled multiple features targeting major customer pain points using Lean methodology and experimentation. Process required continual roadmap optimization, building a collaborative team, ultimately resulting in $40M of annualized revenueIntroduced “3D Secure”, an online fraud authentication tool, on checkout flow. A highly technical agile project, with strong internal stakeholders, the feature required balancing internal demands, socialization of progress within a matrix organization, formulating a forecast model, while minimizing cart abandonment. Resulted in at least $5B (yes, billion) in chargeback expense protection

San Francisco, Ca, Us

Shipped tool for sales team to help curate and target high-risk leads, resulting in a 10X increase to sales workflowShipped automated email internal control panel for customer service team, improving workflow efficiency via increased scale

Modernized development team for SMS marketing startup, shifting from an off-shore, waterfall-based development environment, to an on-shore, agile-based processIntegrated Amazon EC2, HTTPS, and GitHub for development team, allowing faster scale and deployment for releases

Initiated recommendation-based startup, directing product strategy, development, forecasting, marketing, investor outreach

Scottsdale, Arizona, Us

Developed trend-trading program in Excel, incorporating advanced branching, V-Lookups, and historical trading data to provide automated assessment on trend-trading techniques

Chicago, Illinois, Us

Black-box Testing in networking hardware company, managing test environments for regional and international product lines

Mba, Finance Specialization

B.S., Computer Science, Mathematics (Minor)