At NxCar, I played a key role in managing and optimizing digital marketing strategies for their used car loan services. My work focused on driving measurable results and improving overall efficiency.Key Achievements:• Managed Facebook and Google Ads, achieving 320M impressions, 960K clicks, and generating 12K+ leads.• Optimized ad spend to maintain a CPL of ₹260 and delivered a 2x ROAS in a competitive market.• Increased website traffic by 90% through A/B testing, audience segmentation, and creative optimization.• Implemented retargeting strategies that enhanced lead quality and boosted conversion rates.• Automated marketing workflows with CRM integration, improving operational efficiency by 40% and enhancing customer engagement.• Partnered with influencers and developed interactive content to attract new customers and drive acquisition.This experience strengthened my skills in performance marketing, data-driven decision-making, and marketing automation, helping me deliver impactful campaigns and support business growth.

At ClaimTherapist, I worked to enhance brand visibility and customer engagement through creative and strategic marketing initiatives.Key Achievements:• Increased brand awareness by 35% and boosted social media engagement by 45% through targeted campaigns and influencer collaborations.• Created interactive content that improved customer interaction and strengthened the brand’s online presence.• Developed and optimized multi-channel marketing strategies to reach and engage the target audience effectively.

I collaborated with the founders to build and launch SWADL, a health insurance startup addressing gaps in the healthcare sector.Key Contributions:• Played a pivotal role in strategy, product development, and market entry, achieving 30% market penetration within six months.• Managed both online and offline campaigns, including a successful participation in the TFMC expo, which increased product visibility by 50%.• Designed the logo, developed an SEO-optimized website, and created marketing strategies to establish the brand.• Led social media management, generating awareness and engaging audiences with targeted, value-driven content.• Gained hands-on experience in startup operations, including daily team meetings and cross-functional collaboration to align goals.

At Blindfold, I contributed to creating and optimizing digital marketing strategies across search and social platforms to enhance ROI and engagement.Key Contributions:• Designed and launched Google Ads campaigns, focusing on effective keyword selection and audience targeting.• Optimized campaigns by monitoring budgets and adjusting bids, resulting in improved ROI.• Managed and executed social media marketing campaigns, including day-to-day content creation and engagement activities.• Developed reports and analytics for social platforms to track performance and maximize results.• Suggested and implemented new campaign ideas to improve reach and conversions.• Played a vital role in forming paid search strategies, ensuring alignment with overall marketing goals.This role helped me refine my skills in campaign management, data analysis, and performance optimization across digital channels.

At Artius Interiors, I focused on lead generation, client engagement, and building relationships with key stakeholders in the interior design industry.Key Contributions:• Researched and generated potential leads through database creation, internet research, and social media platforms.• Identified business needs of prospects, tailoring outreach to address their requirements effectively.• Conducted outbound calls to architects, interior designers, and key influencers, presenting information about products and services.• Maintained consistent follow-ups with prospects, answering queries and building strong relationships.• Created and managed a comprehensive client database, ensuring accurate tracking of potential clients and interactions.This role helped me build a strong foundation in lead generation, client communication, and relationship management.

At Abyss Pools & Sports Tech, I contributed to lead generation, client outreach, and supporting the sales team to close deals in the architectural and sports tech sectors.Key Contributions:• Researched and generated potential leads using databases, online research, and social media platforms.• Identified client needs and tailored outreach strategies to address their business requirements.• Conducted outbound calls to architects, presenting information about the company’s products and services.• Maintained a detailed client database, ensuring proper tracking and follow-ups.• Supported the sales team during closing, ensuring smooth communication and finalizing client deals.This role allowed me to develop skills in client relationship management, lead generation, and sales collaboration.

During my internship at Omax, I gained valuable insights into the passenger car machined components business. I studied the production and sales processes for passenger cars, analyzing key machined components to understand their role in the market. I also worked on forecasting methodologies to set and achieve sales targets. Additionally, I explored marketing techniques used for the sale of passenger cars, enhancing my understanding of effective strategies within the automotive industry. This internship provided me with a strong foundation in market analysis, forecasting, and automotive sales strategies.