• Leading the strategic turnaround of a struggling alternative health company specializing in hydrogen-based supplements and wellness products, leveraging expertise in e-commerce, marketing, revenue growth, and operational optimization.• Increased revenue by 110% the 2nd month of taking over as CEO, through implementation of advanced Shopify strategies and targeted direct marketing campaigns, significantly improving online visibility and customer acquisition.• Spearheaded new product development initiatives while refining go-to-market strategies and optimizing operational efficiencies, resulting in measurable revenue growth and enhanced customer engagement metrics.• Working on innovative marketing and sales techniques to expand the company's presence in the rapidly growing health and wellness sector, while modernizing e-commerce infrastructure and customer experience.• Improving fulfillment operations by transitioning to a 3PL (Third-Party Logistics) provider, resulting in an 18% reduction in overall expenses while improving delivery efficiency and customer satisfaction.• Managing comprehensive P&L responsibilities, including strategic allocation of financial resources across marketing, operations, capital investments, human resources, R&D, and IT departments.• Implemented robust financial planning and budgeting processes, establishing clear KPIs and accountability measures to drive profitability and sustainable growth.• Identified a major missed opportunity in the company’s lack of presence on Amazon and initiated the process of launching optimized product listings, leveraging Amazon's vast marketplace.• Successfully navigated the highly regulated alternative health niche by implementing compliant marketing strategies, transparent product labeling, and rigorous adherence to industry regulations.• Successfully balanced multiple leadership responsibilities while maintaining focus on core business objectives and organizational development.

• Spearheaded a comprehensive business strategy that increased revenue by 38% within 6 months, expanding market share, reducing costs, and increasing profitability. • Deeply involved in all aspects of the company, from marketing and operations to product development, continually improving existing products and identifying new opportunities based on user feedback and market trends. • Implemented a customer-centric support strategy, resulting in a 32% increase in user satisfaction and a 15% reduction in churn rate. • Employed Conversion Rate Optimization (CRO) strategies aimed at optimizing all parts of the funnel. • Led a company-wide digital transformation initiative, streamlining processes and improving operational efficiency by 23%, using a combination of tools and technology to simplify operations, communications and information sharing, while eliminating redundancies. • Conducted thorough due diligence and strategic vetting of potential acquisitions, ensuring informed decision-making and seamless integration of acquired assets, including tools, technology, systems, processes, and personnel. • Engineered and launched a new, free online service that led to an 18% increase in qualified leads. • Successfully positioned the company for a strategic exit by driving operational improvements, enhancing profitability, and increasing market appeal. Oversaw due diligence, optimized financial reporting, and managed key stakeholder negotiations, playing a pivotal role in ensuring a seamless transition, maximizing valuation, and delivering a successful outcome for all parties involved.

• Oversaw daily operations, including sales, product development, HR, customer service, and finance. • Spearheaded the Go-to-Market launch strategy by initiating and executing a unique White Glove Onboarding strategy and User-First initiatives, resulting in a 1,500% increase in user adoption (from 75 to 1,200). • Implemented comprehensive marketing strategies, including user acquisition, engagement, email marketing, and social media marketing, which were critical in the abovementioned growth. • Implemented gamification tactics to increase user engagement and app adoption, such as loyalty programs, rewards, contests and challenges, resulting in a 600% increase in user engagement and a 31% increase in user retention. • Reduced operational costs by 15% by implementing systems, frameworks, processes across the company. • Boosted morale, productivity, and collaboration by implementing effective management strategies, a performance-based bonus, and consolidating systems, while eliminating unproductive tools and tactics, leading to a massive improvement in team performance. • Provided mentorship, guidance, and coaching to team members, ensuring alignment with company objectives and optimizing individual performance. • Increased organizational focus and urgency with a "Must-Have, Must-Do First" culture, where the highest focus was on the customer.

Marketing Strategy & Growth • Grew SaaS product from $0 to $18M+ in revenue, email list from 0 to 1M+ subscribers, and paid subscribers from 0 to 350K+. • Developed and executed comprehensive 360-degree marketing plans driving significant growth in revenue and user base. • Defined positioning, messaging, go-to-market strategy, and pricing for products. • Created and managed paid advertising campaigns across various platforms with a total ad spend of over $3M+ for the main business and $20M+ for agency clients. • Developed relationships with industry influencers, JV partners, affiliates, online communities, bloggers, podcasters, and digital creators to expand brand reach and drive growth. • Owned reporting and analytics across all marketing channels, driving improvements in key KPIs. SEO & Lead Generation • Increased plugin sales by over 3,000% using an innovative SEO tactic called "Side Door SEO." • Expert in SEO, including technical SEO, keyword research, SEO audits, backlink analysis, and competitive analysis using tools like Ahrefs, Semrush, Screaming Frog, and GSC. • Skilled in lead generation and prospecting using LinkedIn Sales Navigator, Lusha, Hunter, and RocketReach.Content Creation & Technical Skills • Produced high-converting and compelling messaging and content for demand-generation programs, product demos, webinars, and case studies. • Proficient in various marketing automation and project management tools. • Conducted heatmap-based user testing using tools like HotJar and CrazyEggProduct Management • Collaborated with product teams to drive strategy and roadmap for product vision, leveraging market research, customer insights, and competitive intelligence. • Demonstrated exceptional skills in Product-Led Growth (PLG) and Product Marketing, identifying new market opportunities based on market size, growth rate, trends, profitability, and competition.(see resume for more details)

https://S3MediaVault.com is a Video Player, Audio Player and File Protector for Audio, Video, PDF and other files stored in your Amazon S3 account.Basically, it creates secure, expiring links for your S3 media. And then, inserts them into your WordPress Page or Post so that your S3 files can only be accessed through your WordPress website.And if it's a MP4 file (video), it creates a secure Video Player on your website, if it's a MP3/Wav file, it will create a beautiful audio player, and if it's any other file extension(PDF/Zip/Doc/etc), it will create a download link.It can also create Audio & Video playlists as well. And it supports S3 & CloudFront, does transcriptions using AWS Transcribe, and creates HLS True Streaming videos using MediaConvert.

DigitalAccessPass.com (DAP) is a premium Membership Plugin for WordPress that allows you to create membership sites and online courses with WordPress.You can sell one-off products, subscription-based products, drip content little by little (we call it a "ContentResponder"), recruit your own affiliates, and so much more.DAP allows you to accept payments using most leading payment processors and shopping carts like Stripe, Paypal, Authorize.net, 1ShoppingCart, ClickBank and e-Junkie, among others.DAP has a built-in email autoresponder module, email broadcasting, Affiliate module, can protect WordPress Posts, Pages, Custom Post Types, regular files like Video, Audio, PDF, XLS, Doc, and even Images.See https://DigitalAccessPass.com for details.

SubscribeMe.fm: A Podcast about creating Membership Sites & Online Courses, and How to Make, Market & Monetize Online Digital Content.

• Consulting Projects worked on while at Satya Marg SolutionsClient: Office of Payroll Administration, City of New York, New York, NYEnvironment: Java/J2EE-based Enterprise application with Axis 2.0 Web Services, Struts, JSP/Servlets, JUnit, AJAX, JSON, WebSphere Studio Application Developer 6.x, WebSphere 5.x Application Server, Oracle 10gDuration: December 2006– July 2009Client: Sempra Trading, Greenwich, CTEnvironment: Java/J2EE, TIBCO EMS Server, Web services development using Axis 2.0, web applications that consume web services, Struts, Spring, JSP/Servlets, JUnit, AJAX, JSON, EclipseDuration: July 10, 2006 – December 15, 2007Client: Prudential Financial, Roseland, NJEnvironment: Java/J2EE, RAD (Rational Application Developer) v6.x., JSF, JSP/Servlets, JUnit, IBM DB2 for MainframesDuration: May 10, 2006 – July 7, 2006Client: eScholar LLC, White Plains, NYEnvironment: Oracle 10g AS, JBoss 4.0, Eclipse, Java/J2EE, Struts/Tiles, JSP/Servlets, Oracle 10g DB, SQL Server 2000Duration: Feb 2005 – April, 2006Client: SBC Services Inc, Yorktown Heights, NY (formerly Prodigy Communications)Role: Technical Architect, Web Services DevelopmentEnvironment: IBM WebSphere Application Server 5.1, WebSphere Studio Application Developer 1. 1, J2EE/EJB, JMS, JSF, Struts/Tiles, JSP/Servlets, SOAP, Perl, Oracle,MySQL, Solaris, AIX, LinuxDuration : September 22, 2003 – Feb 19, 2005

Senior Technical Architect working on the architecture, design and development of Java/J2EE web applications and web services.

Manage team of Lawson Analysts, web developers, DBA’s and sys admins. Reporting directly to the Corporate Director of MM/IS. Design and development of J2EE applications.

Senior technical architect developing in Java/J2EE, Perl, PHP.

Java/J2EE development.