Ravikant Dharamsare Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Complete ownership of online marketing channels including all the paid marketing (search + display), classifieds, social groups, website chats, etc.- Rebuilt the paid marketing channels post-COVID to scale the paid bookings by up to 25% vs pre-COVID.- Ideated and implemented the end-to-end performance tracking of all the leads sources in LeadSquared (Lead management system).- Brough hardcore data-driven & experimentation approach to paid marketing to run multiple A/B tests and drove conv. uplift of ~ 35% in Unbound landing pages. Brought in multiple UX and user flow changes on landing, drop-off & thank you pages to improve lead-fill and post-lead user experience.- Built and launched a lead scoring algorithm for the sales team to identify and close the opportunities based on intent of the incoming lead. - Identified the issues with outbound communication flows. Built a user journey mapping to outbound communication and proper ownership structure to streamline the process.- Trusted with additional ownership of LeadSquared - Leads management system, Exotel - inbound calling solution, Freshchat - website + whatsapp chat software, Gupshup - SMS solution.

New Delhi Area, India

Actively managing budgets of INR 1 crore+ per month across Asia, India, Africa regions.● Strategical initiatives:1. Studied user journey and identified key funnel steps as micro-conversions. Drove 10% decrease in customer acquisition cost (CAC) by optimizing paid channels for key funnel events.2. Mapped marketing channels to different stages of the purchase cycle to realign marketing mix and channel-level optimization efforts which led to an improvement in ATV/CAC by 42%.3. Demonstrated thought leadership at a global scale to implement user-journey based marketing by clearly defining the role of different marketing channels with differentiated KPIs and attribution models.4. Successfully setup digital marketing for new geos (Asia, Africa) after primary & secondary data analysis | Scaled Asia to become #3 top performing region for Udacity globally.● Ads platforms initiatives:1. Successfully setup Criteo & Linkedin from scratch after testing multiple ads platforms. ~37% of paid enrollments are driven by these channels.2. Planned & executed video brand promotions ($30,000+) across Youtube, Facebook to drive 60% lift in ad recall, 45% lift in brand awarness, ~700% increase in brand interest.Platform expertise: Facebook Ads, Google Ads (SEM, GDN, Youtube), Linkedin Ads, Quora Ads, Criteo dynamic retargeting, Direct media buys.Tools used: Google Analytics, Google Data Studio, Google Tag Manager, ChartIO, Segment.

Mumbai Area, India

Actively managing a marketing budget of ~ ₹ 0.5Cr / Month1. Responsible for MQLs for buy & sell business verticals.2. Built SEM campaigns from scratch & scaled it to become top performing channels.3. Revamped major acquisition channels including FB, Google display by integrating segmented remarketing, dynamic remarketing & improvement in audience targeting.4. Started facebook messenger marketing bot to reactive closed leads & boost off-site engagement.5. Set up robust performance tracking system by coordinating with tech team to track channel performance.6. Successfully scaled marketing activities from single city to 3 fully operational cities.

Mumbai Area, India

• Mobile App Marketing - 1. Responsible for managing user acquisition campaign for CouponDunia Android & iOS apps with monthly budget of INR 10 Lakh2. Analysed day 1 retention, week 1 retention, user events and Distributed Ad Budget across different acquisition channels like FB, Adwords & Ad Networks3. Introduced retention based variable Payout method & improved user retention from Ad Networks from 35% to 50%4. Worked on App Store Optimization by continuously monitoring the keywords traffic & competition from Sensor Tower.5. Chalked out the push strategy & sent timely pushes to users as a reminder to improve user retention by 15% • Desktop Marketing - 1. Managed Facebook Ads for CouponDunia with monthly budget of INR 60K. 2. Conducted multiple data driven campaign changes which resulted in boosting the CTR by 100% and decreasing the cost per event by 30%. • LeQuirk Marketing - ( LeQuirk is a premium lifestyle card by CouponDunia. Quirk card user gets flat 25% Off at 50+ partnered restaurants & Pubs. leQuirk Blog, is a lifestyle blog and acts as an interface to users. )1. Managing a monthly budget of 60K to bring a quality traffic to leQuirk Blog.2. Monitored performance of ads on Facebook to come up with appropriate placement & creatives to increase time spent by 14.4% & decreased bounce rate by 10%.3. Started lead generation ads on Facebook to acquire contact number, email ID’s of warm leads and followed up on call to sell Quirk Cards.

Kharagpur Area, India

1. Managing different social media platforms of the organization thereby acting as a communication medium between donors, student community of IIT Kharagpur and GYWS. Resulted in significant improvement in key performances matrices (KPI's) like facebook likes, page views on Google+/LinkedIn profile, people talking about GYWS, number of followers on quora etc2. Initiated programs to encourage students of IIT Kharagpur to visit our school thereby boosting positive reviews in the campus. 3. Implementing and managing different tools like Google search console, Google analytics, tag manager for website optimization, search optimization. Gopali Youth Welfare Society (GYWS) is Non-governmental organization managed by students of IIT Kharagpur. ( www.gyws.org )

Kharagpur Area, India

1. Led a team of 30 Undergraduate members to ensure proper functioning of society for the whole academic year 2014-15.2. Initiated programs - 2.1."Pedals For Progress"​ - Social initiative to provide bicycles to underprivileged students who are not having bicycles and live far from school. The bicycles were collected from passing out seniors. Till now more than 50 students are benefited with this program and are using these bicycles as the transportation medium. 2.2. "KGP Blood Connect" - An online database of blood donors to bridge the communication gap between needy and blood donor by instantly connecting them. Got over 500 registrations in the very first year of launch. 3. Execution of overall central events of society like Yogdaan - Annual donation drive, Medical camp throughout the year. 4. Acting as coordinating link between Governing Body and different team heads in the organization.

Kharagpur Area, India

1. Responsible for bringing the sponsorship of 2.5 Lacs for the society from Alumni, Professors and Industries together with the team of 4 other sponsorship team members.2. Brought the sponsorship worth INR 2.5 Lacs from the students in Campus. 3. Led a team of first year members of sponsorship team for proper grooming.

Iit Kharagpur

Reeder.in is the hyper-local market place for used books in academic Institutions . Reeder team comprises of voracious readers who empathize with problems faced by modern reader community . We target a niche market of elite people who fall in love with author while reading and those who can see a next generation film running in their mind while reading a novel.For more information visit - www.reeder.in1. Conducted the market research through direct interviews and online survey to validate the idea and identify the pain points of target market. 2. Designed UX for front-end interaction also single-handedly managed the design aspects. 3. Negotiated and tied up with vendors to procure 400 books to boost inventory and stabilize ops.4. Created and iterated landing page to get 115 pre-launch subscriptions with book and genre preferences. 5. Launched genre based sales campaigns to boost sales and generated product awareness in the student community at IIT Kharagpur.

Mumbai Area, India

Worked in new business vertical called CashBoss, an android publisher app which helps developers to publicize their app with per install commercial. An incentivized app marketing platform. 1. Incent Marketing - Studied the whole business model of incent mobile marketing publisher with the thorough understanding of attribution tools like Mobile App Tracking (MAT) and Apslar. 2. Facebook paid Campaigns - Studied the demographics of users and run campaigns with specific targetting resulting in decrease of cost per install (CPI) from INR 14 to INR 10 simultaneously boosting number of installs from 1000 to 2500 installs/day3. App Store optimization - Studied competitors'​ keywords and by using SensorTower for keyword search boosted app rank for "Free recharge" keyword from 13 to 9 in lifestyle category​. 4. Business development - Pitched independently to different startups and got 2 brands partnered with CashBoss to run incent campaigns. Also, worked with the mobile ad networks to partner and run offers from 5 active ad networks.

Nagpur Area, India

SEE-Tech Solutions Pvt. Ltd. is a Grade II Energy service Company (ESCO) providing services for energy Conservation from Idea to ImplementationSocial Media Marketing - 1. Different social media appearance was made on channels like Facebook, Google+. Paid advertising was used to attract applications for job offer for recruitment with specific user demographic like agr group, location, education etc. 2. Responsible for making newsletter "Conserve the Energia"​. Also, online marketing campaign called "Great Returns to Smart Investment" was initiated on LinkedIn with targetting audience as higher post holders of hospitality sectors.

Kharagpur Area, India

First workshop of it's kind in IIT Kharagpur for the Android Application Development. I was responsible for publicizing the event in campus. Event was a success with total participants of around 150 from the campus.

Bachelor Of Technology (Btech), Electrical Engineering, 7.56/10

Activities and Societies: Gopali Youth Welfare Society, Football team, Atheletics team, Interhall Choreography team

Micro Specialization, Entrepreneurship/Entrepreneurial Studies

Completed course curriculum by taking courses as additional subjects in School of Entrepreneurship.

Google Analytics Nanodegree Program, School Of Business Udacity

Successfully completed the Google Analytics Nanodegree Program from Udacity's school of business co-created with Google & E-nor. Topics.