Ravi Devre Email & Phone Number

Macquarie Park, Nsw, Au

Australia

I am responsible to develop marketing strategy and brand campaigns for assigned brands/portfolios to ensure market share objectives are met and exceeded.Effective collaboration with cross functional teams across Arrotex to project manage new product launch, new process development, process improvement, and finalising forecast and demand sheets I led a monthly compliance review process to rationalise pricing and to mitigate the risk of budget margin deficit – a total saving of circa100k for FY23 is expected for Servier Gliclazide franchise through pricing rationalisation and reinvesting into the Arrotex first line customersI delivered a monthly Partnership report that includes analysing Dispense/IQVIA/Coverage data, identifying key insights as well as updating commentary with clear identification of action taken to course correct to align with the partnership objectivesCreated fit for purpose sales resources to increase customer engagement and market shareSupporting Senior Product Manager in portfolio investment rationalisation project to achieve a stretch overlay to the Specialty brands P&L gross margin of 4.5M

Sydney, Australia

I am supporting the successful execution of Move F21 campaign by developing promotional materials like trade presenters, POS, deal sheets, eDMs and training materials. I led the regulatory review process for Move F21 campaign to ensure all campaign materials are compliant whilst optimizing the consumer messaging to drive relevance, engagement & cut through across above the line (TV/OOH) as well as below the line (In-Store POS) assets. I was instrumental in creating effective digital awareness campaigns for brands Lutein Vision Advanced & Vegan Glucosamine. I have a proven ability to analyse and evaluate category trends and sales performance to better understand market dynamics and opportunities to launch new products. I supported the healthy aging portfolio monthly BPR by reviewing data, identifying trends and segment dynamics utilising Nielsen category reports I led the end to end rollout of Project Cruise for healthy aging, probiotics, mental health, heart and eye health portfolio by working cross functionally with regulatory, supply planning and creative teams to deliver new labels, consumer communication, images and SKU library briefs.

Sydney, Australia

Consistently met and exceeded territory sales budgets through driving recommendations, staff training and implementing effective promotional plans. I achieved increase sales and unit growth into pharmacy banner stores, independent pharmacies and Chemist Warehouses with probiotics new products distribution of 87% within my territory. Effectively serviced 140 stores across my territory including regional stores. Successfully achieved trading term compliance of 97% and territory call average of 95% at 5% above the required standardAchieved increased levels of engagement with pharmacy staff through in-store training and increased participation on the Blackmores education portal [>100 pharmacy staff registered in 1 quarter] Built strong business relationships with pharmacy staff, buyers, retail managers and developed a sound knowledge of customers, categories, industry and competitors.

Sydney, Australia

As the Pharmaceutical Territory Manager at Ascott Integrated Pharmaceuticals I promoted products for Pfizer in Sydney, Australia. In this role I successfully launched a new product in women’s health to 285 General Practitioners and 25 specialists. My meticulous implementation of strategies resulted in achieving a growth rate of 81% in November, which was the highest growth amongst team members. I consistently met and exceeded daily call targets and as a result, I featured among the top 10 representatives nationally for YTD cycle-2 with a 366% growth rate. I successfully made Duavive available in 50 pharmacies across the territory, where 45 of those pharmacies have placed repeat orders. I achieved a minimum of 33% savings on promotional expenses by rational use of resources such as starter packs, General Practitioners meetings and travel costs.

Mumbai

Alembic Pharmaceutical Limited is one of the leading pharmaceutical companies in India with operations in over 90 countries.Responsibilities and Achievements:-Managed a portfolio of OTC products includes pain relievers like Paracetamol, Ibuprofen and acid blockers like Ranitidine and Esomeprazole Marketed supplements like Calcium and Vitamin D as 2nd and 3rd priority brands respectivelyCreated key marketing strategies which helped the division exceed top line and profitability targets for three consecutive yearsSuccessfully launched Diclofenac sustained-release tablets and acid blockers like Ranitidine and Esomeprazole as a part of a portfolio expansion strategy Gained 2% increase in market share of the pain portfolio as a result of new customer acquisition and increased coverage of customers from 65% to 92% over a two-year period

Mumbai Area, India

ipca is fully-integrated Indian Pharmaceutical company with a presence in over 110 countries, and more than 350 formulations and 80 APIs endorsed by the world's most discerning drug regulatory authorities. Responsibilities and Achievements:- Successfully launched Desloratadine as well as the first to market ready-to-drink Oral Rehydration Drink. Successfully managed a portfolio of products comprising of Desloratadine, Fexofenadine, and cough medicines. New product contribution improved to 25% within 2 years as a result of creative marketing campaigns and brand differentiation Successfully used IMS and internal sales data to review brands, market & competition performance to identify opportunities & threats The innovative packaging design of a new product led to an increase in market share and a significant reduction in shipping and storage costsSuccessfully worked in close liaison with regulatory, finance, demand planning, media agencies and graphic designers as required. Effectively developed and implemented annual business plans and conducted mid-year budget reviews Promoted to Product Manager in May 2007, to Senior Product Manager in June 2008 and then to Group Product Manager in April 2010 as a result of dedicated performance

Mumbai Area, India

AstraZeneca is one of the most reputed Pharmaceutical companies in the world which is engaged in research, development, manufacture, and supply of medicines over 50 yearsResponsibilities and Achievements:-Successfully promoted Cardiac and Respiratory portfolio to GPs and Specialists Consistently met and exceeded sales targets of Imdur, Betaloc, Pulmicort, Rhinocort and Bricanyl respulesLaunched Imdur to healthcare professionals including GPs, Consulting Physicians and Cardiologists Implemented strategies and promotional campaigns in line with organisational objectivesEnsured product availability at retail stores and catered to customer needsInstrumental in developing Key Opinion Leaders and organised specialists’ meetings at state level Exhibited strong business acumen by upselling respiratory range to existing prescribers Achieved a steady increase in the unit sales of Imdur as a direct result of the successful implementation of the “One-a-Day” campaign

Mba, Marketing, 1St Class

Activities and Societies: Dual specialization in Logistics and Supply chain management

Bachelor Of Pharmacy (B.Pharm.), Pharmaceutical Sciences, 2Nd Class

Bachelor Of Pharmacy - Bpharm, Pharmaceutical Sciences