Creative Designer And Digital Marketer
CurrentAs a Creative Designer and Digital Marketer at PSG Institutions, I played a pivotal role in shaping the brand's digital presence and visual identity. My responsibilities involved creating engaging designs for various marketing materials, including websites, social media platforms, brochures, and promotional content, ensuring brand consistency and appealing aesthetics.In addition to design, I spearheaded digital marketing strategies to promote PSG Institutions across online platforms. This included managing social media campaigns, optimizing content for SEO, running paid ads, and enhancing the overall digital footprint to attract students and stakeholders.Key Responsibilities:Designing creative content for websites, social media, and promotional materialsLeading digital marketing strategies, including social media management, SEO, and paid advertisingCollaborating with internal teams to develop visually appealing and cohesive marketing campaignsEnhancing brand visibility and engagement through online channelsMonitoring and analyzing campaign performance to improve digital outreachDriving online student engagement and admissions through targeted campaigns