Taking complete ownership for a portfolio of accounts – Standard and High-Value advertisers.• Reviewing every account in the portfolio in complete detail to understand the current level of performance.• Leading kick-off calls with clients and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad optimization.• Analysing account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients’ KPIs.• Analyzing data trends and creating keywords lists, bids, audiences, strategies, and budget suggestions, gathering and analyzing data at account/campaign/industry level.• Performs audits and quality checks of tasks completed by junior associates and reports quality metrics.• Took end to end responsibility of the team in absence of Team lead.• Keep an eye on the performance of campaigns on a daily basis (CTR, CPA, CPS, Views, Reach, etc.)• Experience in handling high priority accounts like adidas, Puma, and Burger king.

Managed a client portfolio across diverse industries.• Strategized ROI-driven digital marketing, media planning, and buying for clients; Weekly, monthly, and quarterly plans with defined action points and measurable goals, in line with the brand’s vision.• Created and implemented integrated performance marketing plans on media channels like Facebook and Google Ads, Measured KPIs, and drew insights from the data tracked on Google Analytics.• Executed objective-driven and result-oriented media campaigns.• Launched online campaigns, Google Ads and Facebook to ensure higher visibility and conversion rates for our key products• Managed online campaigns for brand promotion, sale, and Lead.