Actively involved in projects aimed at building the organization for its next phase of growth.Building profitability led solutions for SPNI through cross functional collaborations.Assisting senior leadership on key decisions.Collaborating with function heads to build a more agile organisation.Played a key role in achieving the feat of the most profitable fiscal for SPNI.

Actively involved in projects aimed at building the organization for its next phase of growth.Played an active role in the successful launch of channels such as Sony Yay and Sony Marathi, thereby evaluating the scope and potential of new markets for SPNIPlayed a pivotal role in the launch of network level mainframe architecture aimed at building better efficiency by combining revenue and viewership data sources

Built the Sales Strategy team from scratch:-Set up well defined processes to build a central revenue support framework for the organization Introduced industry best practices for budgeting and forecastingBuilt a highly efficient lean team catering to the network requirementsPlayed a key role in the growth of the organization from a network of 8 channels to 26 channels over the yearsCharted a roadmap for the ad-revenue function to meet its year-on-year revenue targets.Played an instrumental role in the launch and the subsequent repositioning of Sony Pal for the network.

Lead the Media Buying function for one of the key accounts "Mondelez"

Managed key portfolios for the Star Network in the Hindi Entertainment space, Regionals as well as the English Entertainment space. Channels: STAR Gold, STAR Utsav, Channel V, STAR Movies, STAR World, NGC, STAR PravahWorked closely with the Star Gold and Star Utsav sales teams nationally for two years roping in set revenue targets.Strategized the launch of Star Pravah and was an integral part in the smooth transitioning of NDTV ad sales mandate for the Star Network.

Managed the largest spender on Indian Television, Hindustan Unilever Limited.Built strategic partnerships with media networks, technology vendors and third parties.Obtained the most competitive media rates, value-added deals, and packages through well thought negotiations.

Implementation Planning & Buying for one of the key accounts, Coca Cola India Ltd.Developed annual buying strategies and inventory management strategies for leading clients namely, Coca Cola India Ltd., Dominos, BenQ India Pvt. Ltd., Marico Industries Ltd., McDonald’s, Alembic. Evaluated and negotiated buys on various channels and publications.

As part of the buying team managed large scale inventory purchases through a clear vision of attaining client objectives.Media Teams of Contract, O&M, JWT merged to form Group M in the Year 2003