-Developing and executing comprehensive marketing strategies including branding, positioning, digital marketing, social media, and public relations.- Aligning marketing activities with company objectives to deliver measurable results.- Leading a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.- Creating compelling, consumer-driven storytelling that translates complex technical concepts into engaging narratives.- Representing Nordek Network in front of investors, board members, and the public, effectively communicating our vision and value proposition.- Building & maintaining relationships with key stakeholders, including strategic partners, media, and industry influencers.- Analyze market trends, competitive landscape, and customer insights to inform data-driven decision-making.- Ensuring marketing efforts are optimized for maximum impact and efficiency.- Managing marketing budgets, allocated resources efficiently, and tracked the ROI of marketing campaigns.- Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure a cohesive go-to-market strategy.- Establishing strong presence in the Southeast Asian market, particularly in Singapore & identified opportunities for global expansion.- Leading the end-to-end execution of token marketing from initial stages to completion.- Building community momentum for token listings and provided guidance for sustainable network growth through industry best practices.- Staying up-to-date with industry developments, regulatory changes, and emerging technologies in blockchain, gaming, and AI.- Creating high-quality educational content, including videos, tutorials, e-learning modules, and interactive simulations that integrate Web3 technologies.- Building vibrant communities of Nordek users and supporters through social media, forums, and other channels.

- Developing entire digital road map for client's launch, performance marketing programs for sales growth and revenue enhancement  - Managing the channel marketing calendar for clients- Design & develop Seller engagement strategy in tandem with the brand purpose, vision and functional strategy as per the client's brief - Take forward and build the clients brand's common purpose and positioning across digital channel marketing initiatives - Champion all below the line and experiential digital marketing initiatives- in line with the channel must-wins Driving consumer and seller need identification through research and strategic initiatives - Supporting channel transformation initiatives through marketing and communication interventions

Marketing & Brand Communications :- Drive and develop comprehensive 360 marketing plan for all new cinemas/format launches & F&B (social/digital media, trade area marketing, PR activations, influencer marketing, mass media where relevant) - Generate excitement and buzz for the PVR brand and products through PR activations, events and collaborations - Drive strategy and manage content (with agencies) for key social media sites such as Facebook, Instagram, Twitter, relevant in-country platforms F&B Menu & Calendar Management :- Develop and manage all aspects of the (rolling 12 month) marketing calendar based on market / consumer insights- Develop menu and pricing strategy ensuring product range & pricing is competitive & appropriate in the market - Regularly review and update menu design and layout to showcase all relevant platforms (value, bundled value, innovation, snacking, shareables, beverages, etc.) - Deliver flawless execution of marketing calendar, including development of all marketing materials, in partnership with cross-functional team (operations, supply chain management, IT, agencies) Local Cinema Marketing (including New Openings) :- Ensure effective local activation marketing activity is in place to drive sales and awareness for existing cinema- Develop effective strategies for new cinema openings that drive buzz and headlines

- Responsible for the brand strategy for AI Rooms in India to develop the Vision, Strategy & Roadmap for CRM, CX, Digital Marketing, Digital Business & Digital Products.- Lead the Product Management portfolio by identifying the market needs and opportunities, partnering with various online and offline travel partners in development of relevant programs. - Formulate models & drive Digital Business, Product, Marketing & Growth strategies including GTM Strategy Customer Experience for AI Rooms- Lead and own all projects around Digital Transformation - Products, CX, Marketing, Business, Automations & Analytics through PLC (Including Promotion), set up the Digital Marketing Practice & Partnerships for Casa Ahaana

Projects HandledResidential - Grand Luxury Homes Indirapuram - Emerlad Height Vashali- Centrum Indirapuram - Homes121, Noida, Sec-121 - Gulshan Vivante. Expresway Noida Sec -137 - Gulshan Ikebana, Sec 143, Noida Expressway- Gulshan Bellina, Sector 16, Greater Noida West- Gulshan Botnia, Sec 144, Noida ExpresswayCommercial & Retail Spaces:- Grand Mall, Kota - Grand Street, Indirapuram- Shopicks, Indirapuram,- Convenio 121- Vivante Street- Ikebana Street• Recipient of best media manager (three) Award for three consecutive years in recognition of exceeding yearly sales targets by an average of 30% over a 6 month period.• Pivotal in saving INR 8 Crores through innovative approaches such as digital up gradation of entire brand format.• Essayed a key role in overcoming negative PR for a delayed project during the launch of a new project.• Introduced Google Analytics SEM tools, Keyword Planners, Web Analytics for creating digital marketing campaigns.• Oversaw a INR 14 Crores nationwide brand launch encompassing TV, print, radio, PR, direct mail, events, collateral, sponsorships & internal communications; exceeded goals for increasing brand awareness and image.• Revitalized 10 year old design brand via targeted media promotion that generated high-profit- margin brand channel.

Establishing a continuous flow of information through its activities facilitating networking amongst investors, retailers, realtors and brand leaders, IMAGES has emerged as the most vibrant link between the marketers and the market-place. IMAGES fora are known worldwide, where the retail, franchise and shopping centre fraternities converge to explore India - a market that is highly likely to emerge as one of the largest retail destinations in the world by the end of this decade. IMAGES straddles the two emerging segments in India - Fashion and Retail. Established in 1992, IMAGES has played a crucial role in the development of these two industries by helping organize them, giving them an industry status, providing global benchmarks and facilitating networking amongst retailers, fashion houses, designers, investors and brand leaders.Job Description:-Creation and implementation of brand & Event strategies for the GO, FNL, FNL Central, Living & M Magazine Formulation/implementation of consumer schemes and retail strategies for the readersPlanning & implementing brand promotion budget, media planning handling all media activities - print, TV , radio ,outdoor & other PR activities and events Identifying premiums, working out communication strategy, developing Direct Mail Program Strike alliances/ Tie-ups / Joint Promos to enhance cost efficiencies and promote products Develop Brand & Event Concepts and convert them into large properties for enhancing image & increasing saliency and developing new revenue stream for the brand Understand and track international/national industry trends and competitive activity.

Murugappa Group is one of India's leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 businesses have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.Job Description:-• Played a stellar role in enhancing the number of Electric Vehicle and Modern retail outlets from 12 to 50 in the Northern Regions of India• Held distinction in setting up tie-ups with Vishal Retail Ltd., DSCL Hariyali, Lodhy Sports, Hasthapa Himachal Tourism, IIT Roorkee, Carrefour and Accenture• Efficiently managed key brands such as BSA Motors (Electric Vehicle), BSA GO Retail Outlets, BSA Workouts, Hercules Ryders and BSA Toddlers• Placed media drawings, promotions, sweepstakes, press releases and media alerts. • Worked with groups that use our merchandise and scheduling store events in tandem with seasonal and merchandise initiatives.• Established BSA’s involvement in the community through sponsorships and community outreach for E-Vehicles• Helped to coordinate educational activities, arrange guided tours of the BSA’s store for school groups and tourism boards. • Established BSA’s outreach program in the community and other duties as assigned by management.