I am a writer with over 25 years of experience in creating integrated communication for brands. I thrive on crafting ideas across platforms. In this era of short attention spans, I keep the curious kid in me ever so alert, to create narratives that resonate with the audience I am in conversation with.Capabilities & Strengths• Fostering Brands with sharp and relevant ideas across traditional and digital media• Providing creative solutions with the big picture in view• Ability to manage, inspire and nurture teams• Striving for a social outlook in communication• Crisis Management