Talentbase is web service that offers HR managers and event organisers to find speakers, comperes, moderators and trainers for their company events. I worked with a third party to develop the website and oversee the execution of the business managin all aspects of it including marketing and operations

Working with clients including the UNDP to help deliver digital content, marketing and media solutions. Launched the South to South digital platform for the UNDP from digital architecture of the platform through to content delivery.

• Responsibility for driving revenue through identifying new partnerships and growing existing income streams including contractual and commercial negotiation. Develops and maintains relationships with Sri Lanka’s leading brands;• Oversees the marketing activities of the business and players - manages and enhances their image through public relations while developing their direct fan relationships through digital channels including creative development; • Operational management of the organisation including leading the team, setting up reporting structures, developing working practices, establishing targets; • Advises clients on sports marketing strategies from developing brand positioning and identifying sponsorship properties through to fan analysis and activation. • Management of all digital marketing and media presence for the players

• Devises marketing strategies and leads commercial revenue growth for the joint venture media business between Chelsea FC & BSkyb. • Development of marketing and commercial strategy against KPI’s (commercial and engagement), managing products P&L including marketing spend and responsibility for new business development. . • Manages product P & L with direct responsibility for brand budget and resources, including marketing team. • Manages the marketing function for media (TV, web, mobile) and e-commerce products (online merchandise and video) implementing on and offline media campaigns with a focus on digital platforms including SEO, SEM, PPC, Social Media and proposition management. • Delivers domestic and international commercial media partnerships from initiating sales through to commercial and contractual negotiation. Responsibility for delivering contractual obligations and account management on existing partnerships and sponsorship activations through digital platforms.• Analyses and prepares traffic (experience in Omniture and Google Analytics) , sales and marketing reports, making presentations to company board.

• Manages UK wide CRM project with Starbucks in the implementation of the RSA Coffeehouse Challenge. • Duties include copy writing, producing DM material, brochures etc. assisting project budget management, PR and relationships with key participants and partners• Delivered extension of sponsorship commitment (from Starbucks) of the project for a further year with an improved contribution.

• Worked within the marketing and brand management for the Kiss 100 and Mixmag Brands.• Manages UK wide marketing and promotional projects including preparing briefs, managing and media agencies (Naked, Mother, Angel and Dutch PR), developing promotion through website and SMS databases and project budgetary control. • Accumulates and disseminates research including competitor activity and RAJAR and ABC forecasting. Assists in developing budget plans and maintaining all financial administrative records.

• Individually managed client accounts from various industries including Retail, FMCG, Travel, I.T and the Banking sectors • Accountable for advertising budgets, preparing creative and media briefs, developing advertising and media proposals through to implementation via brand teams. • Analyses and developing media plans and identifying promotional opportunities through various media channels including DM, Sales Promotion, POS, TV, Radio, Magazines and events. • Prepares brand reviews, post campaign analysis and engaging in research to monitor the effectiveness of the work executed.