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CHIEF ANALYTICS GROWTH OFFICER - TRANSFORMING DATA & ANALYTICS INTO PROFIT I am a senior Data Analytics & Business leader, with proven success in orchestrating transformational growth for global Fortune 100 companies. Working with C-Suite, I present an exemplary record of strengthening competitive position, optimizing costs and building world-class teams for iconic companies – Johnson & Johnson (VP), Citigroup (MD), Blackrock (Sr Advisor), Sara Lee (VP), and Coca Cola (VP). I excel at developing and executing innovative business strategies, transforming businesses through Data & analytics, driving remarkable customer experience, and revitalizing iconic brands across borders and cultures to consistently engage with consumersSTRONG DATA & ANALYTICS: Build Data Strategy & Analytics as a key sustained growth driver through disciplined E2E process to drive acquisition, retention, customer experience & profitability. Pioneered ML, NLP, CRM, digital, CLV, programmatic and precision analytics, and real-time algorithms delivering over $1Bn incremental sales. Building a coherent multi-stage Data Strategy and Analytics roadmap delivering growth every yearBUILDING HIGH PERFORMANCE ORGANIZATIONS: Built new and innovative global Data & Analytics organization at Johnson & Johnson, Coca-Cola, Sara Lee & Citi to drive fact based, disciplined transformational growthWINNING STRATEGIES: Led Citi’s top 100 City, country portfolio and customer franchise strategy ($150MM EBIT, 745MM savings). Architected Coca-Cola’s six strategies for growth resulting in analyst upgrades. J&J PPM portfolio planning algorithmCREATING REMARKABLE CUSTOMER EXPERIENCES: Launched new customer loyalty program across 19 countries in 9 months. Deployed analytical process and strategies to improve NPS scores to #1 or #2 in 15 countriesBRAND BUILDING: Developed new global brand positioning for Citi brand after the crisis. Other examples includes; new relationship marketing model and new Coke visual ID launched globally DRIVING INNOVATION: Developed insights and help launch Coke Zero (~$3Bn), the most successful new product launch in 20 years. Built flexible yet disciplined innovation process across product lines Whether in digital transformation, Marketing Analytics, CX, Strategy or Innovation, I have been able to fuse high-level strategic thinking, innovation, and disciplined execution into breakthrough products and scalable business models across industries. Beyond expertise, I have an unwavering standard of professional excellence and a passion for building winning teams & organizations
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PresidentKastu Analytics LlcNew York, Ny, Us
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Advisory Board MemberClearbox Decisions Inc. Apr 2023 - Present -
PresidentKastu Analytics Llc Jan 2023 - Present
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PresidentI3Analytics Jan 2023 - Present
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Vp, Head Global Business Intelligence | Data & Analytics | Digital | Cx | $Growth |Johnson & Johnson Jul 2015 - Jan 2023New Brunswick, Nj, UsLead the transformation of the $14B global consumer business through superior analytics, insights, strategies and execution. Direct a global team of 150 professionals and manage $150M budget for 20+ product categories and 8 verticals. Functional areas include competitive intelligence, portfolio strategy, strategic planning, knowledge management/reporting, intelligent automation, digital analytics, data strategy and commercial analytics.• Restructured business team and built a “world class” Data Science and Analytics operation at a net zero cost. • Directed strategic portfolio review of 35 "brand-country" combinations that resulted in a laser-focus on priority "brand-countries." Targeted marketing strategies steered the allocation of $3B in investments and contributed to ~80% growth of these global segments. • Increased gross profit by more than $150M by consistently improving media ROI by more than 25% CAGR over 4 years through agile optimization tools, digital & omni-channel analytics, business process reengineering, intelligent automation and data partnerships. • Build global cloud based Data lake DnA structure & analytics as “one source of truth” for all global sales and marketing analytics. Retired >400 legacy systems. -
Senior Advisor | Marketing Insights | Financial Services | Marketing RoiBlackrock Apr 2015 - Aug 2015New York, Ny, UsEstablished a world-class marketing and analytics organization. • Designed and built a high-performance global marketing and analytics organization for an $8B portfolio of financial services. • Generated 15% improvement in Marketing ROI. -
Md, Global Customer Franchise Strategy Head | Financial Services | Transformational GrowthCiti 2011 - Mar 2015New York, New York, UsLed Citi’s global customer franchise, customer experience and analytics, business strategy, and marketplace intelligence teams for all global consumer businesses impacting $38B in revenues in a challenging interest rate and regulatory environment.• Board Member: Chair of the Global NPS Board (2009 – 2014); Global Brand Board (2009 – 2012); Global Affluent Board (2010 – 2014)• Developed Citi’s “Top 100 City Strategy for Investment and Growth” whose notable results were featured in the company’s annual report – a $150M EBIT increase and $745M expense reduction. • Led the development of the Affluent segment’s value proposition based on customer profitability and experience. Increased revenues in pilot markets by 5%. Other stats included a 37% increase in revenue per customer, 26% increase in efficiency ratio, 50% increase in target segment and 7% brand preference.• Spearheaded a country portfolio analysis that redirected focus to 24 countries and allocation of $500M in incremental investments, $345M reduction in expenses and divestitures in 11 countries. Reduced branch footprint by 12%, saving $800M in expense.• Championed the digital channel strategy that improved customer experience by more than five points while reducing costs by $125M. Developed customer experience analytics to drive unique mobile app experience for bank and card customers. -
Md, Global Marketing And Customer Experience | Nps | Brand Strategy | Marketing Mix OptimizationCiti 2007 - 2011New York, New York, UsDirected client insights and analytics, customer experience, brand positioning and marketing strategy organizations to enhance planning, execution and profitability across consumer, institutional and transactional businesses. Managed $40B revenue portfolio.• Relaunched Citi’s global brand campaign following the financial crisis and after obtaining Board approval. • Launched a new global customer loyalty net promoter score (NPS) program across 19 countries in nine months. Deployed effective analytical strategies and processes that lifted NPS scores to #1 or #2 in 15 countries.• Built the business case for the 360o customer database – an investment of more than $1B/year – to drive a higher share of wallet. Identified and implemented top three cross-sell opportunities for $3B.
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Vp, Business Insights & Strategy | Brand Positioning | Portfolio Management | Marketing AnalyticsSara Lee 2006 - 2007Chicago, Il, UsBuilt client insights and analytics, customer experience, brand positioning and marketing strategy organizations to enhance planning, execution and profitability across consumer, institutional and transactional businesses. Managed $40B revenue portfolio. -
Vice PresidentThe Coca-Cola Company 2002 - 2006Atlanta, Ga, UsLed North American and global business analysis, planning, marketplace intelligence, consumer insights, and decision support across 200 countries.● Maintained budget responsibility of $70M while supervising 60 associates, and seven business groups that included Business Planning and Analysis, Knowledge Management and Marketplace Intelligence, Portfolio Management, Brand and Consumer Research, Customer and Foodservice Research, Foresight and Trends, and Marketing Science and Decision Support. ● Served as a member of the Coca-Cola Global Marketing Leadership Team and the North America SBU Leadership Team. Worked with the COO’s office, the CMO’s office, and Group Presidents to develop fact-based marketing and communication strategies, business plans and ROI measurement systems, and research protocols to drive incremental growth.● Restructured fragmented marketing analytics teams to create the new Knowledge and Insights COE (Center of Excellence). Increased employee engagement by 20% through building capabilities, integrating teams, providing sharp focused vision, celebrating professional growth, and establishing a process for prioritizing projects.● Championed insight that launched Coke Zero, the most successful new product launch in decades, generating double-digit growth for five consecutive years, and total sales in excess of $1B. -
Vp & Director, Global Marketing Analytics | Brand Architecture | Omni-Channel Campaigns |The Coca-Cola Company 2000 - 2004Atlanta, Ga, UsResponsible for Coca-Cola’s global brand architectures, positioning research, communication strategies, pricing and revenue management, media and promotion, marketplace segmentation, channel marketing, and occasion-based marketing. ● Led the global relaunch of InforM, a web-based integrated marketing & sales information system, cited in the book Business @ the Speed of Thought by Bill Gates as the industry leading Decision Support System.● Managed global relationships for all vendors involved with research, marketing information systems, analytics, and sales data. Negotiated budgets, finalized contracts, and measured results for quality and cost.● Evaluated and built the case for modernizing Coca Cola’s graphics and visual identity with integrated emotional cues, this effort resulted in the dynamic ribbon and effervescent bubbles graphics that remain in use 2002 - 2015.● Identified expressions used in Coca-Cola “Real” campaign, leading to top results, a $5M increase in operating income, and citations from The Wall Street Journal and USA TODAY for the year’s most effective campaigns.● Architected six company growth strategies adopted by the Board of Directors and globally implemented. Integrated corresponding performance metrics aligned with the strategy initiative. This effort was pivotal in achieving Earning Per Share (EPS) growth targets and resulted in stock upgrades by Wall Street analysts.● Developed global advertising database resulting in +15% advertising effectiveness (+$45MM rev, $15MM OI).● Improved speed (+50%), decreased cost ($ 11MM savings) by launching new global tracking system to measure strategic brand health/value indicators and tactical marketing across 46 countries.
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Associate Director, Sector Manager, Latin America Marketing GroupThe Coca-Cola Company 1999 - 2000Atlanta, Ga, UsLed business analysis, marketing analytics & customer insights across 45 Latin American countries with over $2.2B in sales, including Mexico and Brazil, two of the top three markets for Coca-Cola. Develop and transfer best practices and responsible for personnel; development.● Established an improved business planning process for Latin America, supported by new tools and mechanisms, to proactively manage risk and sustain growth in the face of adverse economic conditions.
Ravi Parmeswar Skills
Ravi Parmeswar Education Details
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Wharton / EmoryCoca-Cola Executive Development Program -
The University Of KansasChemical Engineering
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Fox School Of Business At Temple UniversityFinance & General Management
Frequently Asked Questions about Ravi Parmeswar
What company does Ravi Parmeswar work for?
Ravi Parmeswar works for Kastu Analytics Llc
What is Ravi Parmeswar's role at the current company?
Ravi Parmeswar's current role is President.
What is Ravi Parmeswar's email address?
Ravi Parmeswar's email address is rp****@****hoo.com
What is Ravi Parmeswar's direct phone number?
Ravi Parmeswar's direct phone number is +163053*****
What schools did Ravi Parmeswar attend?
Ravi Parmeswar attended Wharton / Emory, The University Of Kansas, Fox School Of Business At Temple University.
What are some of Ravi Parmeswar's interests?
Ravi Parmeswar has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology.
What skills is Ravi Parmeswar known for?
Ravi Parmeswar has skills like Strategy, Customer Insight, Competitive Analysis, Marketing Strategy, Marketing Research, Segmentation, Market Research, Competitive Intelligence, Global Marketing, Analytics, Brand Architecture, Business Strategy.
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