Ravi Parmeswar Email & Phone Number

New York, NY, US

New Brunswick, NJ, US

• Lead the transformation of the $14B global consumer business through superior analytics, insights, strategies and execution. Direct a global team of 150 professionals and manage $150M budget for 20+ product categories.
• Restructured business team and built a “world class” Data Science and Analytics operation at a net zero cost.
• Directed strategic portfolio review of 35 "brand-country" combinations that resulted in a laser-focus on priority "brand-countries." Targeted marketing strategies steered the allocation of $3B in investments and.
• Increased gross profit by more than $150M by consistently improving media ROI by more than 25% CAGR over 4 years through agile optimization tools, digital & omni-channel analytics, business process reengineering.
• Build global cloud based Data lake DnA structure & analytics as “one source of truth” for all global sales and marketing analytics. Retired >400 legacy systems.

New York, NY, US

• Established a world-class marketing and analytics organization.
• Designed and built a high-performance global marketing and analytics organization for an $8B portfolio of financial services.
• Generated 15% improvement in Marketing ROI.

New York, New York, US

• Led Citi’s global customer franchise, customer experience and analytics, business strategy, and marketplace intelligence teams for all global consumer businesses impacting $38B in revenues in a challenging interest.
• Board Member: Chair of the Global NPS Board (2009 – 2014); Global Brand Board (2009 – 2012); Global Affluent Board (2010 – 2014)
• Developed Citi’s “Top 100 City Strategy for Investment and Growth” whose notable results were featured in the company’s annual report – a $150M EBIT increase and $745M expense reduction.
• Led the development of the Affluent segment’s value proposition based on customer profitability and experience. Increased revenues in pilot markets by 5%. Other stats included a 37% increase in revenue per customer.
• Spearheaded a country portfolio analysis that redirected focus to 24 countries and allocation of $500M in incremental investments, $345M reduction in expenses and divestitures in 11 countries. Reduced branch footprint.
• Championed the digital channel strategy that improved customer experience by more than five points while reducing costs by $125M. Developed customer experience analytics to drive unique mobile app experience for bank.

New York, New York, US

• Directed client insights and analytics, customer experience, brand positioning and marketing strategy organizations to enhance planning, execution and profitability across consumer, institutional and transactional.
• Relaunched Citi’s global brand campaign following the financial crisis and after obtaining Board approval.
• Launched a new global customer loyalty net promoter score (NPS) program across 19 countries in nine months. Deployed effective analytical strategies and processes that lifted NPS scores to #1 or #2 in 15 countries.
• Built the business case for the 360o customer database – an investment of more than $1B/year – to drive a higher share of wallet. Identified and implemented top three cross-sell opportunities for $3B.

Chicago, IL, US

Built client insights and analytics, customer experience, brand positioning and marketing strategy organizations to enhance planning, execution and profitability across consumer, institutional and transactional businesses. Managed $40B revenue portfolio.

Atlanta, GA, US

• Led North American and global business analysis, planning, marketplace intelligence, consumer insights, and decision support across 200 countries.
• Maintained budget responsibility of $70M while supervising 60 associates, and seven business groups that included Business Planning and Analysis, Knowledge Management and Marketplace Intelligence, Portfolio Management.
• Served as a member of the Coca-Cola Global Marketing Leadership Team and the North America SBU Leadership Team. Worked with the COO’s office, the CMO’s office, and Group Presidents to develop fact-based marketing and.
• Restructured fragmented marketing analytics teams to create the new Knowledge and Insights COE (Center of Excellence). Increased employee engagement by 20% through building capabilities, integrating teams, providing.
• Championed insight that launched Coke Zero, the most successful new product launch in decades, generating double-digit growth for five consecutive years, and total sales in excess of $1B.

Atlanta, GA, US

• Responsible for Coca-Cola’s global brand architectures, positioning research, communication strategies, pricing and revenue management, media and promotion, marketplace segmentation, channel marketing, and.
• Led the global relaunch of InforM, a web-based integrated marketing & sales information system, cited in the book Business @ the Speed of Thought by Bill Gates as the industry leading Decision Support System.
• Managed global relationships for all vendors involved with research, marketing information systems, analytics, and sales data. Negotiated budgets, finalized contracts, and measured results for quality and cost.
• Evaluated and built the case for modernizing Coca Cola’s graphics and visual identity with integrated emotional cues, this effort resulted in the dynamic ribbon and effervescent bubbles graphics that remain in use 2002.
• Identified expressions used in Coca-Cola “Real” campaign, leading to top results, a $5M increase in operating income, and citations from The Wall Street Journal and USA TODAY for the year’s most effective campaigns.
• Architected six company growth strategies adopted by the Board of Directors and globally implemented. Integrated corresponding performance metrics aligned with the strategy initiative. This effort was pivotal in.

Atlanta, GA, US

• Led business analysis, marketing analytics & customer insights across 45 Latin American countries with over $2.2B in sales, including Mexico and Brazil, two of the top three markets for Coca-Cola. Develop and transfer.
• Established an improved business planning process for Latin America, supported by new tools and mechanisms, to proactively manage risk and sustain growth in the face of adverse economic conditions.

Coca-Cola Executive Development Program

Ms, Chemical Engineering

Mba, Finance & General Management