Ravi Rathi Email & Phone Number

Mesa, Arizona, United States

Niche : ChiropractorAs a social media marketing specialist at Sionis Marketing, I am responsible for managing and executing successful Facebook ad campaigns to generate leads for chiropractors. In my role, I have managed more than $500,000 in ad spend over the past two years, consistently delivering a positive return on investment for my clients.In addition to my expertise in Facebook advertising, I have experience working with Zapier and GoHighLevel to automate and streamline marketing and sales processes for my clients. I am also responsible for analyzing ad performance data and making data-driven decisions to optimize campaigns for maximum ROI.Key Responsibilities:Manage and execute Facebook ad campaigns for chiropractors to generate leads and increase revenueAnalyze ad performance data and optimize campaigns for maximum ROIWork with Zapier and GoHighLevel to automate and streamline marketing and sales processes for clientsDevelop and implement lead nurturing programs to increase client retention ratesNotable Achievements:Successfully generated a 20% increase in leads for a chiropractic practice within the first month of implementing a new ad strategyDeveloped and implemented a lead nurturing program that increased client retention rates by 15%Created and managed successful ad campaigns that resulted in a 30% increase in revenue for a chiropractic clinic

New Delhi Area, India

As a Paid Social Media Specialist at Rabbit Holidays, I was responsible for planning, building, and monitoring paid campaigns across social platforms, including Facebook and Instagram, to generate leads for the business. I used analytics tools to evaluate the success of strategies and recommended ongoing campaign enhancements to optimize performance.In addition, I performed competitive analyses via Facebook ad libraries, produced ad copy and creatives, and used Facebook Custom Audiences for targeting social media campaigns. I collected and analyzed user behavior data to plan out operational strategy to increase user activity and retention rate, maximize user value, and drive revenue to achieve target KPIs.As part of my role, I was responsible for maintaining the page responsive rate no less than 90% and ensuring brand consistency by keeping the brand's tone and personality consistent across channels.Notable Achievements:Generated 3000+ leads for Rabbit Holidays at just Rs 12/ cost per lead in 4 months (Sept 2019- Jan 2020)

California

As a Lead Generation Specialist at Elim Acupuncture, I was responsible for developing and executing full-funnel campaigns to refine lead generation through the final booking funnel. This included implementing a variety of Facebook ads, such as carousel ads, dynamic ads, video ads, and paid social strategies.In addition, I identified test opportunities, optimized audience targeting, and developed new ad ideas to continuously improve campaign performance. I was also responsible for the development and execution of bulk email marketing, averaging 35-65k emails per month.As part of my role, I strategized patient retention campaigns and reactivated old patients’ accounts via paid ads and email marketing, which resulted in a 20% increase in email open rates above industry averages. Additionally, I developed and managed a Facebook chatbot to reduce workload on the customer support team.Key Responsibilities:Develop and execute full-funnel campaigns for refined lead generation through the final booking funnelImplement a variety of Facebook ads, including carousel ads, dynamic ads, video ads, and paid social strategiesIdentify test opportunities, optimize audience targeting, and develop new ad ideas to improve campaign performanceDevelop and execute bulk email marketing campaigns, averaging 35-65k emails per monthStrategize patient retention campaigns and reactivate old patients’ accounts via paid ads and email marketingIncrease email open rates by 20% above industry averagesDevelop and manage a Facebook chatbot to reduce workload on the customer support teamNotable Achievements:Successfully increased email open rates by 20% above industry averages

Gurgaon, India

As a Meta Advertiser at Lurap Fashion, I launched and grew four social media communities, with engagement growth 40% higher than the average. I was responsible for designing an editorial content strategy, curating and segmenting editorial content to increase engagement and channel growth, and collaborating with other teams to identify content.I delivered social media reports for senior management and stakeholders, and maintained social media campaign calendars for several segments/products. I also advised the creative team on best practices for creatives and artwork.In addition, I determined the set-up, including testing methodologies, reporting requirements, and optimization requirements for each paid campaign to ensure full impact and efficiency. I tracked conversion rates and suggested improvements to the website look-and-feel, and provided analytics performance reports based on KPIs and success metrics using Google Analytics.As part of my role, I developed and managed relationships with digital marketing agencies and bloggers across the mentioned demographic, resulting in increased sales.Key Responsibilities:Launch and grow social media communities with high engagement ratesDesign an editorial content strategy and curate and segment editorial content to increase engagement and channel growthCollaborate with other teams to identify contentDeliver social media reports for senior management and stakeholdersMaintain social media campaign calendars for several segments/productsAdvise the creative team on best practices for creatives and artworkDetermine the set-up, testing methodologies, reporting requirements, and optimization requirements for each paid campaignTrack conversion rates and suggest improvements to the website look-and-feelProvide analytics performance reports based on KPIs and success metrics using Google AnalyticsDevelop and manage relationships with digital marketing agencies and bloggers

Gurgaon

• Responsible for Branding activities, promotions, strategies, PPC & online promotion.• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, demographics of prospective customers when determining keywords and campaigns.• Analyze report metrics in order to improve conversion rates, user retention and revenue.• Plan, develop & coordinate marketing activations.• Working on marketing strategies for the products and checking whether they’re rightly implemented.• Teaming up with Marketing Communications, Product Marketing and Sales departments to create and deploy highly efficient online marketing programs, including email campaigns, co-marketing opportunities, SEO, & online advertising.• Managing and executing all direct mailing and emailing campaigns round the World.

Gurgaon, India

• Maintaining and updating the mailing database.• To coordinate and managing relations with Ad agencies, Media agencies & vendors• Managing and executing all direct mailing and emailing campaigns round the country.• Planning a mix of long-term and short-term goals to promote the complete range of our products so as to help sales colleagues achieve their sales targets.• To budget manage and identify advertising opportunities & to liaise with creative agency for development of advertisement materials.• Conceptualizing the concept of events and branding during events, formulating promotional plans to ensure smooth execution.• Managing events within stipulated budgets and getting the maximum ROI. • Managing and executing all direct mailing and emailing campaigns round the country• To developing the communication marketing materials, including leaflet and poster for brand/ product promotion.• It involves regular interaction with Premier Institutions to identify and present our products in form of awareness programs via emails.

Gurgaon, India

• Leading the team of 2 individuals for business development activities• Responsible for acquisition of new business relationships • Get Admissions using e-mails marketing, lead generation, phone, client visits and presentation.• Giving presentation in school/colleges.• Generating new leads.• Doing Promotions to get admissions through advertisement.

Bachelor’S Degree, Business Administration And Management, 8.4

Business/Commerce, General