Ravi Sangtani Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, In

1. Product Launches & GTM StrategyLed the successful end-to-end launch and go-to-market (GTM) strategy for key products, including PIXEL—India's first digital-only credit card range, a dedicated range of business credit cards, and the UPI RuPay Credit Card. These projects involved extensive customer research, market analysis, and data insights to develop tailored value propositions and impactful customer communication. Oversaw the entire process, from defining brand architecture to designing card facia and packaging.2. Branding & Communication Development Collaborated closely with creative agencies to ensure that product features and customer insights were effectively communicated through marketing campaigns. Through detailed briefings and ongoing coordination, I helped align creative efforts with business objectives, resulting in campaigns that resonated with the target audience and enhanced brand engagement.3. Cross-Functional CollaborationWorked with cross-functional teams, including marketing, technology, and analytics, to ensure the seamless execution of launch strategies. This included aligning efforts with broader organizational goals and collaborating with top management to provide updates, share insights, and assist in strategic decision-making.4. Unassisted Digital SalesDeveloped and optimized customer journeys to create a seamless digital experience, focusing on digital acquisition. I led efforts to benchmark industry processes, enhance user-friendly applications, and improve the overall customer experience to boost conversion rates.5. Customer Lifecycle Management (CLCM)Revamped the customer lifecycle management (CLCM) communication framework to strengthen engagement from acquisition to usage stages. This initiative helped establish a more robust and consistent communication strategy, driving higher activation, loyalty, and growth across the product portfolio.

Mumbai, Mh, In

Part of the most difficult industry - advertising where everyone has opinion but only few have knowledge and expertise. With over a decade long experience in FMCG, Automobiles, Media and Holidays(Vacation Ownership) wherein i have been part of consumer perception management team working on branding & advertising, marketing, creative development, media and research.

Mumbai, Mh, In

Mumbai, Maharashtra, In

Handling Online Marketing -SEM, Affiliate Marketing, Media Buying, Banner advertising, Visitor Behavior for a company which is the pioneer in India's online personal finance industry

Mumbai, Maharashtra, In

. Manager – Marketing October 2007 – September 2008(Marketing and advertising strategy, marketing research, ATL and BTL communication, competition tracking)www.apnaloan.com / www.apnainsurance.com / www.apnapaisa.com · Conceptualised and executed the brand revamp exercise· Initiated a Consumer Research to understand consumer perception & attitude towards the online loan buying process· Led the development of a distinctive positioning & communication strategy. The distinct positioning helped the brand target new markets and consumer segments· Conceptualized and developed customer loyalty program · Conducted full branding exercise & delivered creative consistency across the communication mix· Initiated the entire employer branding exercise for campus recruitment drive· Done the in-house research to develop the communication platform for internal audience

Sr. Account Executive – Client servicing(Marketing and advertising strategy.Clients: Mahindra Finance, Mahindra Scorpio Mahindra Corporate Communications)www.interfacecom.com· Was involved in STP analysis for new product launches (Scorpio Getaway)· Was part of the team that worked on the communication platforms for the new mass media campaign including TV, Radio, Print, Internet and OOH (Mahindra Finance)· Handled business worth 40 crores (app.)· Done a continuous competition tracking for clients

Sr. Executive – Ad Sales(Categories handled: Automobile, Services and Events & Entertainment)www.mid-day.com· Created new advertising properties and offered innovative solutions for generating more revenues and targeting new advertisers· Started parallel revenue stream by doing special features in non performing categories

In

Pgdba, Marketing And Finance

Bms, Marketing