At the intersection of Marketing, Business, Technology & DataRavi is a versatile branding & AI marketing professional with a diverse skill set that spans across branding, customer experience, data science, AI, growth, technology, and commercial. He possesses a unique combination of marketing, business, and technical expertise that enables him to connect the dots between business needs and develop a marketing strategy that complements business and product strategies. With over 15 years of experience in the marketing & branding industry, Ravi has a proven track record of success in driving growth, improving customer satisfaction, and increasing revenue for companies in the APAC Region.Well-noted works for Ravi Shankar Mallavarapu include launching a brand campaign for CARSOME with legendary footballer Eric Cantona as the brand ambassador, which raised awareness in the SEA region. Another critical milestone of Ravi is his role in transforming AirAsia's traditional marketing team into a growth marketing team. During this period, the company pivoted from the first aviation company to a super App.With strong commercial acumen, Ravi can understand and communicate the business impact of marketing initiatives, making him an effective leader and partner for cross-functional teams. His unique skill set allows him to bring a fresh perspective to marketing efforts and deliver tangible results; if you want to understand more about Ravi, read his LinkedIn recommendations. (This section is mostly for algorithms to find me. If you are human, ignore the list)Business Skills:• Business Strategy• Digital Transformation• P&L Responsibility and Management• Commercial Strategy• Marketing Research• Leadership and team managementBranding Skills:• Brand Strategy• Brand Campaigns• Creative Development• Creative AI Tools & Strategy Marketing Skills:• Marketing AI Tools & Strategy• Marketing Technology • Marketing Strategy• Media Planning Digital Marketing Skills:• Performance Marketing• Adtech & programmatic• CRM & Database marketing• Search engine optimization (SEO)• Search Engine Marketing (SEM)• Affiliate Marketing• Marketing Automation• Content Marketing• Conversion rate optimization (CRO)• Mobile App Marketing• App Attribution & Deep LinkingData & Technology Skills:• Data Science• Data Analytics• Data Engineering• Product Management• Product Roadmap Development• Web and Product AnalyticsCustomer Experience or CX Skills:• Customer Journey Mapping• NPS Implementation• CSAT Implementation • Feedback Loops