Business Development Manager
Bareilly, Uttar Pradesh, India
• To manage regional level all marketing ATL/BTL activities, Local partnerships, corporate alliances and business opportunities in the specified cities.• Conduct market research to identify new markets and customer needs.• Handling a team of 4 Marketing executives and 4 Academic Counselors.• Oversee the activities of marketing teams to ensure assigned tasks and set goals are achieved.• Plan, organize, and implement market survey to obtain data that provides insight to market… Show more • To manage regional level all marketing ATL/BTL activities, Local partnerships, corporate alliances and business opportunities in the specified cities.• Conduct market research to identify new markets and customer needs.• Handling a team of 4 Marketing executives and 4 Academic Counselors.• Oversee the activities of marketing teams to ensure assigned tasks and set goals are achieved.• Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements• Carry out demographic surveys to identify potential customers• Training newly joined Marketing and counselors team.• Arrange business meetings with prospective clients.• Promote the company’s products/services addressing or predicting clients’ objectives.• Handling the marketing activities in different channels like schools, apartments, and popular catchments areas.• Maintaining brand identity through a sustainable community of students, parent’s teachers and schools.• Liaison between schools and brand to hold the strong build-up of data.• Launching, planning and executing twice yearly of two big exams (ANTHE, ICST) at the same day in different cities to generate the database and converting them into admissions.• Prior to exam planning about presentation and giving seminars at schools.• Handling all home visits generated by in house sales team, visiting them and converting into revenue. Show less