Developed custom Shopify themes and applications tailored for D2C brands.Optimized website speed, leading to a 100% improvement in load times and overall performance.Conducted CRO analyses and implemented changes that boosted conversion rates by 10-12%.Collaborated with design teams to create visually appealing and user-friendly eCommerce sites.Integrated third-party apps and APIs to extend Shopify functionality.Troubleshot and resolved issues, ensuring optimal performance and customer satisfaction.

Lead and mentor a team of designers, ensuring alignment with project goals and deadlines.Develop and implement user experience strategies that enhance product usability and customer satisfaction.Collaborate with product managers, developers, and stakeholders to define and implement innovative solutions for product direction, visuals, and experience.Oversee the entire design process, from conceptualization to final implementation, ensuring high-quality deliverables.Conduct user research and usability testing to gather insights and validate design decisions.Key Achievements:Spearheaded the redesign of the company’s flagship product, resulting in a 25% increase in user engagement.Implemented a new design system that improved team efficiency by 30%.Successfully led the UX design for a major product launch, contributing to a 40% increase in customer satisfaction.