Initiated award winning packaging options. Lunched a loyalty program which helped maintain 60% loyalty with increased share of thier contribution to bussiness. Proposed and implemented revenue generating field campaigns. Instrumental in launch of 3 Products out of which 1 crossed Rs. 5Cr within a year of launch. Handled 25+ ATL campains & managed various BTL activities. Worked on Product GC & Profitability matrix. Travelled across India to participate in 25+ dealer/consumer meets.

Varied exposure to overall 7P's...

Scope: Worked on brand development and brand building activities such as:Planning and execution of road shows by holding discussions with event management teams. Attended the Brand track of 'Xtrapremium' for the year 2007.Promoted the brand 'XTRAMILE' in urban areas by conducting market research for gaps between branded diesel offerings and customer expectations. Collected data by using questionnaires and interview method. Interacted with the diesel car owners and drivers in order to know the TOM of branded diesels.

Started territory sales executive role with Claris life-sciences. Worked on Plasma volume expanders, Anaesthesia, Vitamins and E/E drop products. Handled Western Mumbai Area for top hospitals. Interacted with distributors, retailers, chemists and doctors, surgeons and pharmacists for sales.

Tenure as a customer service representative, where I interacted with more than 100 clients of AOL and helped them to solve their routine technological problem. Dealt with foreign customers in trained accent in order to provide them better solutions.