Ravi Singla Email & Phone Number

Bengaluru, Ka, In

Figuring out what's next

Bangalore, Karnataka, In

Responsible for member retention, member experience, franchise experience, and gym staff experience teams. Key achievements-Increased member retention revenue by xx% through price urgency, new member onboarding, progression visibility, and excitement levers for the next workout -Increased upsell revenue by xx% through rebranded personal training product with fitness manager at the gym, digital assessment, nutrition guidance-Improved partner NPS by xx% through automated settlements, data transparency, and deep-dive tools for gym franchise and account managers-Transformed analytics team via org and data schema redesign leading to >2x stakeholder satisfaction score

Bangalore, Karnataka, In

-Led the fast-track launch and scale of the gym marketplace/franchise while completely transforming the selling experience on the app, building the gym owner/franchise portal from scratch and all the key member flows such as gym trial, check-in, check-out-Conceptualised AI health coach as a core differentiator of cult gyms starting with a smart workout planner with 500k+ workout plans, posture guidance, and workout logging. Scaled to xx% daily adoption with yy% better retention-Implemented guaranteed guidance by floor trainer orchestrated through trainer and member apps leading to xx bps improvement in workout rating-Delivered tech platform for human-assisted sales via call & WhatsApp leading to xx% improvement in install-to-purchase conversion

Bangalore, Karnataka, In

Joined as product-led growth leader and achieved following in ~2 years-Launched and improved referral programs through initiatives like referral challenges, incentive experiments, and product innovations such as Gifting a VIP pass to a friend making it the biggest acquisition channel for fitness-Launched and scaled 3P partnerships, such as Cred, to the third-largest acquisition channel-Launched the loyalty program to increase the frequency of workouts and healthy meals along with the TV ad "it pays to be fit". The learnings didn't support the original hypothesis - so we gracefully sunsetted it-Set up high-tempo product tinkering through AB experimentation with a focus on install to purchase. scaled to 4 experiments per month and achieved xx% conversion improvement. Eventually concluded that it didn't make sense at the cult scale of new installs - so we stopped the initiative.-Built several key infra pieces such as a merchandising platform, offers platform, digital marketing campaigns tracking, challenges platform for users and in-house segmentation, and CRM platform

New Delhi, In

Summary:-Managed user privacy and identity to help Hike transition from a phone-book-only network (e.g. Whatsapp) to an open network (e.g. Instagram) without alienating existing users (key personas: lovers, roommates)-Shipped smart notifications infra and a bunch of automated use-cases with the help of data science to increase user-engagement on the appOpen Network Launch-Launched Hike ID (username). Iterated 5 times to make it completely seamless (no funnel drop and increase in existing user churn). -Shipped server-configurable profile & privacy settings with upfront user education and nudges-Managed open network launch with <50 complaints for every million monthly active usersUser Engagement-Built a smart in-app & push notification system (Patent-Pending). In-app Click/Seen conversion >=40%-Launched personalised friend recommendations. As a result, 25% more users make >3 friends in the first week on Hike app (an Aha moment for the users that directly impacts their long-term user retention

Gurugram, Haryana, In

SummaryLed user retention and growth for recharge, bill payments, and other on-deck product categories (all categories except wallet)Details-Built industry-leading personalized reminder ecosystem and in-app user experience-Launched Autopay for automatic validity-bound recharges and utility payments using wallet balance-Supersaver tips (personalized plan recommendations) to save recharge spends post transaction -Auto-enrolment recommendations to grow new categories -Data Meter feature to track data balance for prepaid users to drive retention

Gurugram, Haryana, In

- Built promotion platform and campaign creation tool- Launched utility payments with one tap payment reminders and auto registration facility- Shipped Juice - Prototype app to track and save recharge spends by personalised plans. Shelved now as code-base is integrated to main FC app.- Led recharge success rates to industry's best (98.xx from 92%)- Built in-app communication engine to surface next best action on the app- Shipped recharge plan sorting and weeding out logic. Started on-deck plan recommendations

Gurugram, Haryana, In

- Worked with engineering to improve android funnel and improved visit conversion by x p.p.- Managed the launch of new website UI. Reduced cart drop (pay/cart) by yy p.p.- Reduced recharge failures by xx p.p.- Re-thought event tracking for apps and website and plugged the gaps- Led multiple features such as refund to bank self-serve, device targeted campaigns, partner app integration.

Bangalore, Karnataka, In

- Conceptualized and built intelligence for promotions platform to create customer delight- Prepared product notes for new offer constructs and business facing dashboards w.r.t. promotions- Revamped personalized and existing offer constructs to create new capabilities for business- Owned modelling, ingestion and validation of promotions related data across channels

Schiphol Oost, Amsterdam, Nl

On field sales experience shadowing last mile sales person and interaction with channel members in more than 50 rural towns of UP-E. Expanded coverage by appointing distributors in gap areas which would potentially generate >3 Lac/Month extra business for PVMIProposed solutions for expanding rural distribution coverage, enhancing last mile sales person’s efficiency and snacks business way forward in rural.Innovated key customer (wholesalers) handling program which reduced unproductive sales call-time at wholesale outlets by approx. 40% during the pilot run

Espoo, Southern Finland, Fi

Managed configuration and fault management customer (Uninor) requests as the functional SPOC of NSN HLR team. Also worked with various customers like Airtel, Docomo and Vodafone on projects like commissioning and offering L2 tech support Designed efficient process and automation scripts that reduced team size requirement to 50%. Reduced problem resolution time by 40%

Post Graduate Program In Management, Marketing/Marketing Management, General

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering