• Opened two profitable dispensaries in the most competitive cannabis market within the United States by starting the brand Lemon Cannabis.• Created multi-channel marketing campaigns using paid social, organic search, email, SMS, and OOH to generate over 2MM in net sales annually.• Created quarterly marketing roadmaps based on seasonal promotions to help increase new patient acquisition and retention.• Managed a team of 10 staff members including 3 direct reports between the marketing and operational departments.• Consistently maintained a 10x ROAS on a monthly basis by measuring KPIs in each funnel phase within a heavily regulated market.• Worked with over 100 different brands within the cannabis industry to increase Lemon Cannabis’ overall share of voice.• Worked directly with C-Suite partners to strategically position Lemon Cannabis as one of the top dispensaries in Oklahoma.

• Created full funnel paid social tactical recommendations for clients with budgets over $20MM annually. • Managed a team within the social department as well as worked with cross function teams to provide a holistic marketing recommendation.• Worked on 18 different brands within the Campari account to increase the portfolio’s overall share of voice.• Increased overall ROAS for Campari purchase campaigns by optimizing collaborative ads on Facebook.• Trained and mentored senior associates and managers to further their career at Groupm.

• Built and managed paid social campaigns on Facebook, Pinterest, Snapchat, Twitter, and LinkedIn.• Created full funnel paid social recommendations for clients with budgets over $2MM annually. • A/B tested paid social ad campaigns to better help optimize towards client’s primary KPIs.• Worked with various clients such as Regions Bank, David Yurman, Caterpillar, Forevermark & Cotton.• Created and presented weekly campaign reports for clients to show progress, pacing, and optimizations. • Trained and managed associates to own monthly billing and campaign builds as well as help grow their careers.

• Managed paid search campaigns using Google and Bing Ads to help increase inbound leads in various verticals.• Created and tested Facebook ad campaigns to increase brand awareness and lead generation. • Nurtured leads by creating email campaigns within HubSpot/Salesforce.• Created Social media reports on a weekly basis to track KPI's across all channels.• Worked with aggregators to generate consistent lead volume on a monthly basis.• Integrated third party tools to help marketing and sales increase the volume of inbound/outbound leads.

• Created social media campaigns including Facebook, Instagram, LinkedIn and Twitter.• Created search engine optimization campaigns with Google Analytics and backlinking. • Created campaigns using programmatic bidding on demand side platforms to increase revenue.• A/B tested ad sets to increase performance and decrease CPA.• Built and managed over 100 client accounts from both advertisers and publishers.

• Managed all aspects of day to day operations for 20 million-dollar ecommerce website, including addressing staff needs, hiring, disciplining, and training of employees.• Provided oversight and big picture direction to graphic designs team for 15 large-scale digital marketing and branding projects on Instagram, Facebook, Google, Amazon, and Shopify.• Managed a monthly budget of over 400k for all paid social efforts.• A/B tested paid social ad creatives and interests on Facebook to help increase campaign’s ROI.• Produced weekly inventory and sales analysis reports and recommended purchasing decisions for orders of over 15 thousand products monthly.• Developed strategic planning and forecasting in collaboration with senior management and negotiated deals with carriers for better shipping rates.• Created annual profit and loss reports detailing breakdown of spending on marketing and revenue.

• Coordinated projects – including establishing expected deliverables in collaboration with senior analysts and managing projects to meet strict deadlines.• Organized and analyzed large amounts data using pivot tables in Microsoft Excel to create informative presentations for senior managers which helped forecast future project budgets. • Tracked data metrics for 2-3 projects daily by using a PMO platform.