Yugank Media is an integrated marketing services agency that specializes in Search and Social marketing. Our services include strategic consulting, such as business plan and marketing strategy development, as well as advising new businesses and start-ups on digital roadmaps, digital structures, and social landscapes.We are experts in search marketing for Retail E-commerce organizations, and we also provide product and marketplace management services. As a lead-generation expert, we excel in performance marketing.Additionally, we offer technology consulting services at the enterprise level to help businesses succeed in today's digital landscape.

As the Marketing Partner at www.get-grocery.com, my responsibilities include directing and executing all digital marketing strategies, overseeing the development and implementation of marketing campaigns, and managing SEM campaigns across strategic and key business accounts.In addition, I am responsible for budget management and service delivery on all online platforms including search and social, campaign optimization, and goal setting, as well as ensuring business continuity. I lead the digital and social media marketing vertical, overseeing the MIS and serving as the SPOC for all digital campaigns and delivery.Human resource capacity planning and building in-house skills is also a key responsibility of mine, as well as managing suppliers and vendors of services and products related to the digital and IT landscape. I am also responsible for UI uptime, including Creative media management of the website.My expertise in online brand development, GDN planning and execution, search engine marketing, social media marketing, campaign operations, and digital and Google analytics enables me to provide objective-specific solutions in the areas of Digital Marketing, while remaining sensitive to the interests and requirements of our clients.

As the head of the Digital Business Unit, I set direction and monitor the success of the unit. My expertise lies in spearheading the Digital & Social Media Marketing vertical, managing SEM campaigns across strategic and key business accounts with media budgets of up to 22 Lacs per month.I have experience servicing premium MNC's such as Volkswagen India, Audi India, Cyberoam, and Merck Consumer Health. I am responsible for managing digital budgets and delivering services on all online platforms, including Search and Social.My responsibilities include being the SPOC for all digital campaigns and delivery, campaign optimization, goal setting, and ensuring business continuity. I also manage human resource capacity planning and building in-house skills.In addition, I manage suppliers and vendors of services and products related to the Digital and I.T landscape, and I am responsible for I.T uptime, including Solutions, Hosting, and Bandwidth management. My expertise includes Online Brand Development, GDN Planning & Execution, Search Engine Marketing, Social Media Marketing, Campaign Operations, Digital & Google Analytics, I.T Solutions, and I.T Operations.

I was a part of the founding team of ctrlbiz, an entrepreneurial venture led by three first-generation professionals with backgrounds in technology and management. Together, we leveraged our rich experience and offered successful solutions in technology and human resource management.As a team, we provided objective-specific solutions to clients in the areas of technology and human resource staffing. I played a crucial role in this by contributing my expertise and insights.In terms of technology staffing, I was involved in identifying, recruiting, and deploying high-quality talent to match the needs of our clients. I developed and implemented recruitment strategies, conducted interviews and skills assessments, and worked closely with clients to ensure that the staffing needs were met.Similarly, for human resource management solutions, I was responsible for designing and implementing best practices and policies in areas such as talent management, performance management, and employee engagement. I conducted training and development programs to ensure that the employees were well-equipped to meet the organizational goals.Throughout my time at ctrlbiz, I maintained a strong focus on understanding the unique needs and requirements of our clients. I worked closely with them to identify their objectives and tailor our solutions to their specific needs.Overall, my experience at ctrlbiz allowed me to develop a broad range of skills, including people management, strategic planning, problem-solving, and project management. I am confident that my experience at ctrlbiz will be a valuable asset to any organization that values innovation, teamwork, and client-centric solutions.

I successfully managed and drove the success of 5 key circle engagements, which included high-profile clients such as GSK, Otis, Petrocheme, Universal Music, Cabot, and more.In this role, I built and maintained strong relationships with clients, developed strategies to meet their specific business needs, and ensured that all services provided to them met their high standards of quality. I was responsible for managing the delivery of all aspects of the account, including projects, consulting services, support, and ongoing product development.I worked closely with internal teams to ensure that we met our clients' needs and expectations, managing all aspects of the client relationship from initial sales through implementation and beyond. I provided regular communication to clients to keep them informed about the status of their account and progress towards their business objectives.As part of my role, I also worked closely with our sales and marketing teams to identify opportunities for upselling and cross-selling, and to build strong relationships with new and existing clients. I collaborated with senior leadership to develop and execute business development strategies and plans to drive growth within these strategic accounts.With my deep understanding of our clients' industries, their specific needs, and our organization's capabilities, I provided a critical link between the two, ensuring that our solutions met and exceeded our clients' expectations, and positioned our organization as a trusted partner in their success. My contributions helped to significantly grow our business and establish our reputation as a leading provider of high-quality services to key strategic accounts.

my primary responsibility was to align the Warehouse Management System (WMS) with the Capability Maturity Model Integration (CMMI) framework. I ensured that the implementation of the WMS process was in compliance with the CMMI framework to maintain quality standards.In this role, I also oversaw the centralization of service management, contracts, and service level agreements (SLAs) for the organization. I worked with cross-functional teams to ensure compliance with process guidelines, including process documentation and process improvement initiatives.Furthermore, I led energy management initiatives to optimize energy usage and reduce waste in the organization. I collaborated with teams to identify areas of improvement, develop and implement energy-saving strategies, and monitor energy consumption and costs.

I oversaw the Global I.T Support desk and Procurement operations, ensuring seamless functioning across projects, BU's and global locations. I was responsible for I.T procurement, including hardware and software license allocation, tracking and management for Oracle, IBM, and MS. I developed process improvements and procedural guidelines for software license distributions and compliance for global projects and all ODC locations, including compliance to all regulations such as STPI (MBP) and Custom-Bonding areas like Seepz.I was instrumental in enabling SYSTIME Gold partnership with Microsoft and IBM from the I.T scope, and owned Online-Retail - VersaPOS Support Accounts. During onshore business trips, I engaged with customers and onsite account teams to strategically identify opportunities and efficiently oversee process migration and compliance.With my leadership, I managed headcount growth from 15 to 65, initiated, developed and implemented ITIL based Global Service Desk models supporting both internal and external customers globally. I also generated knowledge capture mechanisms resulting in over 85% same-day resolutions across accounts.In addition, I provided decision-making pointers to the Leadership team on the basis of asset, license, helpdesk, and I.T procurement metrics, while managing and supporting multiple internal verticals such as Asset, MS Gold partnership, IBM, PSA, JDE, VoIP, FMS, Email, and more.

During my time at EDS, I held the position of L1 & L2 Support for multiple verticals, where I provided technical assistance and troubleshooting for various IT issues. I was also responsible for generating MIS reports and tracking quality metrics to ensure our team met the agreed SLAs and performance targets.As a mentor for EDS University Support, I provided guidance and training to new hires, helping them become proficient in their roles and contributing to team success. Additionally, I played a key role in developing and delivering training programs for new hires, ensuring they received the necessary knowledge and skills to excel in their roles.

As a Functional Documentation and Requirement Analysis Manager, I was responsible for creating and maintaining functional documentation and analyzing requirements. I also managed a team and oversaw payroll portal management, ensuring that all tasks were completed in a timely and accurate manner. In addition, I tracked team performance and quality, ensuring that all SLAs were met. I was also responsible for managing the overall support for the payroll portal at www.ctrlpay.com, and provided new hire training for team members.