Rav De Castro Email & Phone Number

Singapore

• Managed the delivery of all marketing and brand activities across all channels• Led the creation, evaluation, development and implementation of new product concepts• Defined and driven the brand to a range of stakeholders, tailoring messaging and developing marketing campaigns and activities• Created compelling content that raises our brand awareness and increases site traffic• Developed multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals• Evaluated the effectiveness of all online marketing programs, drew conclusions and given recommendations based on results in a timely basis• Responsible for researching, analyzing, prioritizing, and executing marketing campaigns and strategies to increase website traffic, incremental revenue, and new customer acquisition• Recommended and led the implementation of paid media strategies via various tools such as Facebook, Google AdWords, GDN, etc.• Initiated and tracked advertising campaigns; provided detailed reports and analysis after the conclusion of each campaign• Managed the Company’s social media platforms including the development of content (Facebook, Twitter, LinkedIn) and updating the corporate website and scheduling regular EDM blast• Developed and managed a content calendar and schedule for marketing initiatives and campaigns• Monitored ongoing campaign spend against set budget, kept accurate records and duly highlighted where variances occur

Manila, Philippines

• Managed the whole life cycle of rich media campaigns. Through close collaboration with clients and the production team, I made sure that our campaigns achieve their targets and KPI's.• Helped clients maximize their marketing budgets by ensuring that ad campaigns are booked on the most optimal flight dates to guarantee that impression goals are met and/or exceeded, and the best media distribution plan was executed. Worked with both programmatic and real-time buying ads.• Recommended targeting strategies• Proficient in ad trafficking and reporting using Google DoubleClick systems, and guided clients on their ad operations• Generated reports, analyzed and communicated effective and ineffective areas of a campaign, and created business continuity plans• Helped clients with the creative execution of digital rich media ad materials and ensured that all assets are up to publisher's specifications• Maximized use of client’s digital ad materials by creating feeds for dynamic content utilization used in geo-targeting ads, remarketing, and other client-specific target demographics• Proficient in SEO, content management, MailChimp, Salesforce, CRM, WordPress site management, HTML, CSS, PHP, and Google Analytics• Certified in Google DoubleClick Rich Media Fundamentals, DoubleClick Studio, and DoubleClick for Advertisers Fundamentals

Manila, Philippines

• Managed digital campaigns for clients in various industries, such as retail, fashion, electronics, real estate, telecoms and FMCG• Led digital projects such as website and mobile app development• Performed social media management and community management• Liaised with clients to ensure that campaign objectives are being met• Helped clients achieve digital marketing goals such as increasing social media followers and community engagement in social media channels• Worked closely with content developers to produce content that encouraged internet virality, engagement, and favorable market response

Makati City

• Marketing Manager for Microsoft Retail brands (Windows 7 FPP, Office 2010 FPP, Office for Mac, Microsoft Hardware)• Product Manager for Microsoft Hardware• Product Champion of Windows 7• Carried out pricing studies, defined product strategy and roadmap, performed category management tasks, managed product inventories, and was responsible for the national marketing budget for channel marketing• Worked closely with all channels of distribution in retail in order to consistently achieve quarterly revenue targets by leading and executing channel-centric marketing campaigns• Contributed to 25% of the overall national revenue for the Microsoft business in the Philippines• Achieved 100% attainment of sales goals inclusive in the marketing campaigns handled• Planned, developed, and executed all product and channel marketing activities for the Retail Sales and Marketing Group • Managed third-party agencies to execute marketing campaigns and activities• Driven retail excellence, trade marketing, and merchandising • Developed and executed partnership marketing programs with other companies• Responsible for training delivery for Windows 7 and Microsoft Hardware• Worked closely with Partner Account Managers (PAM) to achieve revenue targets and consistently achieved 100% target attainment

Manila

• Performed business-to-business sales and acquisition of new clients• Developed and executed product-specific marketing programs • Coached and monitored sales performance of team members• Conducted refresher and product-specific training for team members and new hires• Performed advertising placement for clients on the internet and various targeted websites