Rawad Awit Email & Phone Number

Dubai, Ae

United Arab Emirates

Responsible for leveraging industry experience, market knowledge, analytical skills, and operational insights to drive strategic and operational decisions within the FMCG sector. The position is responsible for analyzing market trends, consumer behavior, sales data, financial metrics, and operational efficiencies to generate actionable insights. This role requires close collaboration with technical teams for data visualization, ss well ss cross-functional partnerships to optimize sales force effectiveness, supply chain processes, and market expansion opportunitiesGeographic Coverage: KSA-UAE-Qatar-Bahrain-Oman-KuweitKey Responsibilities:• Lead and mentor a team of insights professionals in delivering comprehensive analysis across market trends, consumer behavior, financials, promotional effectiveness, and operational efficiencies.• Utilize advanced analytical skills in tools as Excel, Salesforce Analytics, and Oracle Fusion to support data driven decisions in sales optimization, market share analysis, and promotional evaluation.• Spearhead the analysis of EPOS data and Nielson market share readings to inform strategic market positioning and identify growth opportunities • Provide project support across various initiatives, ensuring data-driven insights that contribute to project outcomes and strategic objectives• Identify new market opportunities for company expansions, leveraging detailed analysis of market trends, consumer demands, and competitive landscape• Assist in Sales, Inventory, and Operations Planning (SIOP) processes, contributing insights to enhance the entire supply chain from production to customer delivery• Conceptualize and brief the development of dashboards and data presentations, include operational metrics and Salesforce analytics to technical teams for implementation• Foster a culture of data-driven decision making within the organization, championing the use of analytics across strategic and operational domains

Dubai, United Arab Emirates

• Led a pivotal role in setting the yearly sales business plan, aligning sales strategies with organizational goals, and driving revenue growth across key accounts.• Conducted regular business reviews with key accounts, providing insights, identifying growth opportunities, and resolving any issues or challenges that may arise.• Utilized CRM systems and sales analytics tools to track and measure sales performance, identify areas for improvement, and implement data-driven decision-making processes.• Implemented data-driven sales forecasting and analysis techniques to optimize inventory management, demand planning, and supply chain operations, minimizing stockouts and excess inventory.• Monitored market and competitor activities, identifying opportunities for growth, market gaps, and emerging trends, allowing for proactive adjustments to sales strategies and approaches.• Collaborated closely with cross-functional teams, including marketing, finance, and supply chain, to align strategies and ensure seamless execution of account plans, promotions, and product launches.• Negotiated win-win contracts with key accounts, leveraging strong communication and negotiation skills to secure favorable terms, increase profitability, and improve contract conditions for mutual benefit.• Adapted swiftly to changing market dynamics, continuously monitoring industry trends, competitive landscape, and customer preferences to ensure competitiveness while maintaining profitability.• Maintained a positive profit and loss (P&L) statement for the assigned accounts, implementing effective pricing strategies, cost controls, and profitability optimization measures.• Led and supervised the entire national key accounts team in the GCC region, overseeing all aspects related to consolidation and process upgrade, ensuring seamless operations and optimal performance across key accounts

Dubai, United Arab Emirates

• Led category management analysis, assessing market share, product performance, and pricing strategies to optimize product portfolio and drive revenue growth.• Collaborated with sales teams to provide insights and recommendations for route-to-market strategies, sales forecasting, and distribution optimization.• Leveraged advanced AI technologies and tools to enhance data analysis and decision-making processes, effectively utilizing AI capabilities to uncover actionable insights and drive strategic initiatives.• Implemented AI-powered automation tools to streamline repetitive tasks, enabling more efficient resource allocation and allowing the team to focus on higher-value activities.• Applied AI algorithms to analyse large datasets and identify patterns, enabling accurate demand forecasting, inventory optimization, and supply chain management.• Collaborated with data scientists and AI experts to develop and implement AI models and algorithms, optimizing business processes and streamlining operations.

Dubai, United Arab Emirates

• Led a high-performing team , providing guidance, mentorship, and support, resulting in improved productivity, collaboration, and achievement of marketing objectives.• Internal project and department management specifically though product cost reduction initiatives, plant machinery improvement processes, category management, brand activation, and setting clear-cut route to markets with sales teams• Utilized data analytics and sales reporting tools to measure the effectiveness of marketing activities, leading to a 25% improvement in ROI and informed decision-making for optimization.• Monitored pricing and promotional compliance, ensuring over 90% consistency in brand presence and adherence to marketing strategies within modern trade channels.• Implemented targeted marketing campaigns and promotions that drove brand awareness and contributed to a 15% uplift in yearly sales revenue within modern trade channels.• Stayed updated with the latest retail trends and industry insights, including digital transformation and e-commerce advancements, to identify opportunities for growth and adapt marketing strategies accordingly.• Conducted regular store visits and market surveys to monitor product availability, pricing, and promotional compliance, ensuring consistent brand presence and adherence to marketing strategies.• Effectively utilized the available yearly budget to drive impactful marketing initiatives within the modern trade segment, optimizing resource allocation and ensuring maximum return on investment (ROI).

Halate, Mount Lebanon Governorate, Lebanon

• Internal project and department management specifically though product cost reduction initiatives, plant machinery improvement processes, brand activation, and setting clear-cut route to markets• Target & acquire private labels for all markets• Organize all exhibitions & events• Effectively supervise promoter team through setting close monitoring sales reports• Closely coordinate marketing and sales processes between five Indevco group affiliates and nine distributors• Manage national ATL campaigns using minimal share of voice to obtain maximum ROI• Generate line extensions and develop NPDs• Analyse and evaluate company sales, sell out data, and monthly channel audits to get accurate standing of all product lines and take appropriate actions• Support in designing and developing marketing tools• Create yearly company business plan in addition to A&P allocation while increasing yearly contributions and ensuring ROMI• Managing inventory of the sales support material and stock availability• Monitor competition movements, product life-cycles, monitor market dynamics - ensuring correct share of shelf and planogram execution Major Achievements :• Increased product’s non-existing market share from 0.7% to 25% within a time-frame of 12 months• Initiated and executed four cost-saving initiatives which yielded a decline in company direct costs by $400,000 annually • Achieved portfolio growth of 37% in 2019 by redesigning route to market and optimizing utilization of marketing tools • Revamped entire company portfolio in a time-frame of six months from start to launch inclusive of product assessment, setting clearly defined USPs, price repositioning, sufficient visibility implementation, and ensuring proper activation leading to a 5% increase in market share within year-end• Proposed and launched multiple SKUs with high EMVs• Increased direct coverage by 33% as a result of redesigning route to market and sales focus through trade marketing initiatives

-Sales and Marketing for local and export markets-Internal project management-Private label sales and marketing-Plan and organize marketing strategies by maximizing \ROI for the segment/line-Keeping track of day to day sales of my respective product line-Preparing weekly/Monthly sales reports to get an accurate standing of my product line-Monthly forecast by line/product SKU-Sales Tracking and analysis-Creating new promotions and evaluating their feasibility-Promo sensitivity reports-Follow up on consumer complaints-Performing Market-competition analysis-Monitoring competition movements, product life cycles, and market dynamics plus recommending changes when needed -Keep track and study technical services, market conditions, competitive activities, advertising and promotional analysis, and the implementation of the yearly marketing plan-Assist in maintaining and managing inventory of the sales support material-Support in designing and developing marketing tools

Zouk

-Sales and Marketing for local and export markets-Internal project management-Private label sales and marketing-Plan and organize marketing strategies by maximizing \ROI for the segment/line-Keeping track of day to day sales of my respective product line-Preparing weekly/Monthly sales reports to get an accurate standing of my product line-Monthly forecast by line/product SKU-Sales Tracking and analysis-Creating new promotions and evaluating their feasibility-Promo sensitivity reports-Follow up on consumer complaints-Performing Market-competition analysis-Monitoring competition movements, product life cycles, and market dynamics plus recommending changes when needed -Keep track and study technical services, market conditions, competitive activities, advertising and promotional analysis, and the implementation of the yearly marketing plan-Assist in maintaining and managing inventory of the sales support material-Support in designing and developing marketing tools

Jeddah Governorate, Saudi Arabia

-Plan and organize marketing strategies by maximizing \ROI for the segment/line-Head of promoter team-Keeping track of day to day sales of my respective product line-Preparing weekly/Monthly sales reports to get an accurate standing of my product line-Monthly forecast by line/product SKU-Sales Tracking and analysis-Creating new promotions and evaluating their feasibility-Product development and following new market trends-Creating and assigning marketing budgets-Promo sensitivity reports-Follow up on consumer complaints-Performing Market-competition analysis-Monitoring competition movements, product life cycles, and market dynamics plus recommending changes when needed -Keep track and study technical services, market conditions, competitive activities, advertising and promotional analysis, and the implementation of the yearly marketing plan-Assist in maintaining and managing inventory of the sales support material-Support in designing and developing marketing tools

Halat

Trainee at Sanita for two months.

Zouk

Trainee for two months . Was reponsible for research and study regarding the launching of a new SKU.

Bachelor'S Degree, Business Marketing

Activities and Societies: Basketball Team Business Marketing

Bachelor In Socio Economic Studies, Sociology And Economics

Activities and Societies: Basketball Team Socio Economics