• Oversee the development, implementation and execution of marketing plans for the organization. • Also responsible for raising awareness of the organization's commitment to Corporate Social Responsibility and mapping out current and future programs in line with this commitment.

Led all phases of the operations of the company such as:• Generated interest and acquired new clients through various online platforms including social media as well as partnerships with schools/nurseries and children’s play centres• Planned and oversaw all logistical aspects of events including site visits with clients, procurement of all materials and decoration, catering coordination, and set up of all elements at event• Hired and trained staff and ensured adherence to company standards• Creatively designed and produced collateral such as personalised decoration, invitations, and gifts

WORLD GOLD COUNCIL ACCOUNTPromoted gold as the first choice for jewellery in face of a decline of appeal in recent times• Set out strategies for shifting consumer perception which were conveyed through a broad ATL campaign, consumer experiences, and retail innovations• Identified opportunities across consumer segments in key markets of the Arabian Gulf and Turkey• Research was commissioned to define consumer and product segments from which an approach to market was outlined and explored

BRITISH AMERICAN TOBACCO/ DELTA AIRLINES ACCOUNTS:Regional Responsibilities – Africa, Middle East & Turkey:• Led the development of regional communication toolkits for end market implementation-• Created a Scope-of-Work document compiling planned regional projects for coming year• Responsible for developing communication strategies and unique selling propositions to be deployed to end-markets for execution• In charge of regional creative and strategy sign-offArea Responsibilities – Middle East & Caucuses:• Analysed end-markets in area for current trends and demands• Used research & analysis results to determine activities and actions neededEnd-Market Implementation Responsibilities – GCC, Algeria, Iran:• Developed annual and bi-annual brand plans• Executed entire projects from conception and strategy to launch and post evaluation• Functioned as the central link between all involved stakeholders that included the end-market, area and regional clients, the International Brand Groups, the legal team, the CORA (corporate responsibility) team, the International Duty Frees, and any outsourced party• Attended several certified marketing, management, and product training seminars that have helped my understanding of the consumer, market, and best business practices• Delta Account - Managed complete Dubai sector launch including inaugural events, press, and radio• Power Horse Account - Successfully pitched and won the regional account

• Conferred with clients to assess advertising requirements, determine goals and ascertain annual budgets through an internally developed and continuously updated marketing plan• Responsible for briefing media, creative and account planning departments and formulating marketing strategies• In charge of maintaining account through duties such as overseeing account activities and campaignimplementation in 30 centrally managed markets of the Middle East and Africa, launching new products, monitoring andr econciling billing, examining and evaluating competition, and analysing and selecting media vehicles