Rawa Mukhaimer Email & Phone Number

Dubai, United Arab Emirates

• Oversee the development, implementation and execution of marketing plans for the organization.
• Also responsible for raising awareness of the organization's commitment to Corporate Social Responsibility and mapping out current and future programs in line with this commitment.

Dubai, United Arab Emirates

• Led all phases of the operations of the company such as:
• Generated interest and acquired new clients through various online platforms including social media as well as partnerships with schools/nurseries and children’s play centres
• Planned and oversaw all logistical aspects of events including site visits with clients, procurement of all materials and decoration, catering coordination, and set up of all elements at event
• Hired and trained staff and ensured adherence to company standards
• Creatively designed and produced collateral such as personalised decoration, invitations, and gifts

Dubai, United Arab Emirates

• WORLD GOLD COUNCIL ACCOUNTPromoted gold as the first choice for jewellery in face of a decline of appeal in recent times
• Set out strategies for shifting consumer perception which were conveyed through a broad ATL campaign, consumer experiences, and retail innovations
• Identified opportunities across consumer segments in key markets of the Arabian Gulf and Turkey
• Research was commissioned to define consumer and product segments from which an approach to market was outlined and explored

Dubai, UAE

• BRITISH AMERICAN TOBACCO/ DELTA AIRLINES ACCOUNTS:Regional Responsibilities – Africa, Middle East & Turkey:
• Led the development of regional communication toolkits for end market implementation-
• Created a Scope-of-Work document compiling planned regional projects for coming year
• Responsible for developing communication strategies and unique selling propositions to be deployed to end-markets for execution
• In charge of regional creative and strategy sign-offArea Responsibilities – Middle East & Caucuses:
• Analysed end-markets in area for current trends and demands

Dubai, United Arab Emirates

• Conferred with clients to assess advertising requirements, determine goals and ascertain annual budgets through an internally developed and continuously updated marketing plan
• Responsible for briefing media, creative and account planning departments and formulating marketing strategies
• In charge of maintaining account through duties such as overseeing account activities and campaignimplementation in 30 centrally managed markets of the Middle East and Africa, launching new products, monitoring andr.