Rawan A. Baasher Email & Phone Number

Oman

Doha, Qatar

Doha, Qatar

- Established and leading a new marketing department, developing a comprehensive marketing strategy encompassing promotions, events, and campaigns.- Develop and execute a comprehensive social media content plan, driving engagement and enhancing brand visibility across multiple platforms.- Lead the development of the company website, implementing optimized on-site and off-site SEO strategies for improved online presence.- Oversee the production of diverse digital and print promotional materials, ensuring high-quality output and effective communication.- Successfully manage events, exhibitions, and sponsorships, ensuring seamless execution and maximizing brand exposure.- Take charge of residential sales, leading promotions and implementing staff offers to drive sales growth.- Manage a customer service team, ensuring exceptional customer satisfaction.

- Developed innovative and impactful global summit concepts.- Prepared conference programs by conducting market analysis and research to identify emerging trends and topics of interest for the target audience.- Established a network of influential industry experts and secured their participation as key speakers for the events.- Collaborated with cross-functional teams to brainstorm and refine summit concepts, incorporating unique elements to enhance attendee experience and differentiate from competitors.- Managed conference halls and training sessions, ensuring the presence of all speakers, readiness of display materials, and seamless delivery on the event day.

Sudan

Sudan

Budget and Planning •Participated in developing the yearly MARCOM plan and budget and ensured all marketing activities, across Haggar, are within the approved budget and achieving the target objectives.•Coordinating with sales department the development of adequate advertising and sales promotion programs to support sales targets.•Evaluating and measuring brand parameters and the effectiveness of marketing activities including advertising, events, launch campaigns, sales promotions, and issuing periodical ROMI reports monitoring the same.Research & Intelligence•Liaising with a research team to ensure the delivery of research results and findings in a timely manner and the developing of a research manual to serve Haggar group.Communication•Acting as focal point in handling communication of all Haggar marketing activities with the advertising agency and ensuring timely delivery of all marketing materials. •Supervising and coordinating events and exhibitions for the Group.E-marketing•Developed the Haggar’s website to showcase the products and services of the Group’s 13 subsidiaries •Designed and regularly updating the Haggar’s Company brief.•Coordinated with Haggar offices in UAE and Sudan on the production of a corporate video that illustrated the history of the company, its strategy and vision for 2020.•Constantly and actively monitoring the Social Media activity of the Group’s Social Media outlets and ensuring higher user engagement and number of followers.Customer Relationship Management (CRM)•Participated in the development and improvement of the CRM system and following up on consumer reports and feedback.

Sudan

•Conducted market research on the home appliances market and brand awareness.•Carried out weekly visits to home appliances’ dealers to keep abreast of changes in the market.•Maintained and updated the company’s website, social media, and applications.•Supported the marketing team in developing the yearly marketing plan, focusing on the research plan, showrooms events and social media activity.•Assisted in organizing promotional events and opening of new showrooms in Khartoum and up-Country. •Responsible for showroom display and seasonal rebranding.•In charge of designing Samsung’s portfolio of products and distributing them to the relevant stakeholders, including the Sales department.•Organized regular training for sales staff on Samsung product knowledge.•Analyzed consumer satisfaction reports.

Khartoum

• Managing Zain account and having a good relationship with them.• Launching new value added services and dealing with all aspects of the operation including the marketing campaign.• Generating new creative value added services ideas. • Achieving sales targets.• Proactively assess, clarify, and validate customer needs on an ongoing basis.• Selling bulk SMS to clients.• Developing and delivering strategic objectives and plan.

Cairo, Egypt

• Designed a catalogue for the products, including sketching a manual, wrote text and coordinated work with the graphic designers.• Maintained close contact with all business partners, in order to keep abreast of any modifications or changes in the products and price. • Conducted market research to reflect the current market and determine the requirements for existing and future products.

Khartoum, Sudan

• Assisted with daily human resource & administrative operations and functionality in ASEC, a multinational cement company.• Handled Employees database, health insurance, and bank accounts procedures • Actively involved in recruitment, such as reviewing and sorting resumes, and scheduling interviews for the hiring manager• Kept the filing system of the human resource department, such as preparing, organizing, and sorting employees’ files.• Coordinated employees’ travel plans

Cairo, Egypt

• Acted as partner and fashion coordinator for a general interest magazine that covers several topics, such as health, fitness, fashion, beauty, and entertainment.• Coordinated photography sessions in liaison with the Art Director, Stylist, Photographers, and Models• Wrote informative pieces highlighting my perception of various events related to fashion, celebrities, and other topics of popular interest.

Master Of Science (Msc), Marketing And Management

Modules studied included ‘Marketing research’, ‘Marketing Management’, ‘International Marketing’, ‘Marketing Strategy and Planning’.

Bachelor'S Degree, Psychology

Modules studied included ‘Social Psychology’, ‘Cultural Psychology’, ‘Industrial/Organizational Psychology’, ‘Advertising Art’