Rawan Serna Email & Phone Number

Product owner for our Salesforce platform at Visiting Media. I report to a number of stakeholders who work inside of Salesforce each day. I balance and prioritize their unique problems in tandem with the development team in order to create tangible solutions.Additionally, I work as added support to our main product, TrueTour™, a sales-enablement platform tool designed to deliver immersive content to various properties in the hospitality industry. • Collaborated to refine our overall product process and workflow.• Initiated the user testing framework to connect to our users and ensure we solve the right problems.• Gather feedback, analyze data, and execute research to better inform product roadmaps.

User-Centered Research & Discovery, Solution Framing, Roadmap Creation & Backlog Management with product manager/ coach, Kate Griggs. Through weekly meetings, Kate prepared me to conduct a product management case study on the health and fitness app, Tone It Up. My case study displays a deep understanding of the following:- Product market exploration:​ Personas, competitive research & feature comparisons.- Existing app​ audit:​ User journey/flow mapping, problem analysis.- Solution ideation, prioritization & design:​ Brainstorming, sketching & wireframes.- High-level, outcome-based roadmap​: Goal-focused milestones & forecasted timing.- Feature/requirements buildout:​ ​ Epics & user stories with acceptance criteria.

San Francisco Bay Area

End-to-end catering management: initial inquiry to post-event analysis.• Crafted strategic contracts to achieve customer event visions with cost control & budget transparency- Client-centric discovery process to align on end goals, determine success criteria & set expectations- Custom roadmaps with phased timelines & detailed action plans for each phase- Sales summaries with detailed client budget breakdown, invoicing & collections handling• Arranged detailed banquet orders with customer-focused attendee outcomes- Day-of operational instructions & kitchen purchasing quantities distributed to catering teams- Menu customization for flexible diets & allergies/restrictions- Data-driven forecasting to manage concessions traffic during peak demand

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

• Worked with local wine, beer, and liquor representatives to ensure we didn’t run out of product while monitoring demand.• Assisted the manager in any miscellaneous tasks he needed including writing emails, organizing local hotel delivery, assisting with shipments, and more.• Trained multiple employees on systems and registers.

Greater New York City Area

• Provided guests with an enjoyable experience during breakfast each morning.• Built relationships with returning guests at the hotel and made them feel at home.• Responsibilities included: placing orders, serving, preparing food, and assisting all guests in any additional services they may need during the duration of their stay.

Greater New York City Area

Detailed planning & execution for Formals, Chapter & New Member events.• Venue & vendor selection, including price negotiations- Food, flowers, lights, music, etc.- Worked within National council budget allotment to keep events free for dues-paying members• Crafted detailed day-of event itineraries• Enforced local, state and university policies as VP of Standards

San Francisco Bay Area

• Food runner/ server position for a known sports bar and restaurant in union square.• Worked through sporting events, wedding parties, and rush hours in a fast pace environment.

Greater New York City Area

• Worked with children at a young age to help develop their core learning skills while also providing them with support and needed attention.• Learned the importance of a routine schedule and how vital it is to follow a step-by-step lesson plan.

San Francisco Bay Area

• Worked as a cashier and learned customer service skills, patience, and normal food industry operations. • Balanced my time through several different tasks while learning how to work under pressure.