Robert Farias Email & Phone Number

Austin, Texas, United States

Remote

Directly established a newly formed team of nine Digital Producers operating across eight unique market sites averaging 40 million total monthly page views, as supported by the digital operations team for audience development.Designated as Social Media Regional Leader producing 56 million page views in 12 months directly from social. Developed best practices trainings for 160 staff to implement social strategies for audience growth and engagement.Prepared branding assets for digital ad campaigns to strengthen outreach and brand awareness. In particular, graphic design and video editing tailored for unique social platforms.Led SEO specialists to leverage high-performing Google keywords and generally optimize online news content, oftentimes generating up to 1 million page views within 24 hours exclusively from web search traffic.Lead loyalty and retention efforts in coordination with DOT team to develop and implement a subscription strategy centered on Gannett’s sale calendar to acquire over 1,200 new orders across DOT sites from July 2019 to Sept. 2020.Implement organizational skills to plan large-scale DOT and network-wide projects, including the optimization and rollout of Super Tuesday coverage for 13 Western DOT sites and general election planning as well as coordinating with USA TODAY on the Rebuilding America series, consisting of over 300 stories across Eastern and Western DOT.Expand leadership development as part of 2019-20 Emerging Leaders program and nurture valuable relationships with leaders across the network, which continues to contribute to personal growth as a team leader.

Phoenix, Arizona

Experimented with social media campaigns, subscription embeds, and UTM tracking to increase traffic to order page views.Worked closely with managers to empower producers to look for trending opportunities, create trainings, build strong relationships with our sites, and troubleshoot issues or concerns that may arise on a daily basis.Identified producers to take lead in enterprise projects and coordinate with teammates, newsrooms, and other network teams to ensure that projects are completed by the publishing deadline.

El Paso, Texas

Worked alongside a team of DOT producers to manage 33 news sites across Western United States.Utilized SEO optimization and social media strategies to expand audience reach and meet monthly goals.Used metrics to raise engagement and recirculation on articles and update homepages to reflect rising trends.

El Paso, Texas

Covered local and national breaking news events by creating multimedia assets, updating homepages, and managing Facebook and Twitter accounts.Awarded Texas Associated Press Managing Editors’ First Place in Online Newspapers 2016 as part of digital team.

El Paso, Texas Area

Worked alongside other copy editors and designers to edit and design newspapers for El Paso and seven New Mexico sites while working under strict deadlines, and selected Associated Press wire stories for print and online packaging.