Organizing business owners for social and business networking.

Yacht Crew Club is a club for captains, crew and yacht suppliers. Free membership and great services. Visit us on www.yachtcrewclub.com!

Set up company structure. Developed internationalisation and opened +25 markets. Revenue increased from 2,5 MSEK to 28 MSEK. Built a team of +10 people in Sweden, UK and US.

Responsible for marketing department, education department and furnishing department. Working with product development with KAO / GOLDWELL. Continuing developing marketing- and selling systems. During my years with the Goldwell brand revenue increased from 3 MSEK to 150 MSEK to market leadership as a brand.

Recruitment of Directeur General / CEO for Perseas daughter company, and responsible for establishing Perseas selling concept in the company.

Responsible for sales and marketingbudget. Leading sales force of 30 thru 2 regional sales managers and later thru 1 sales manager. Leading product managers and education manager. Developed internet sales concept.

Developed and implemented new concepts and products. Ex. The salesman as a business developer of the hairdresser, building of shop in shop system at the hairdresser and establishing the captain of the market concept. Recruitment and education of new salespeople. Leading and organizing of sales meetings and sales conferences. Responsible for implementing new CRM system and IT structures.

Recruitment of salespeople for the Swedish market. Education of these technically and in sales. Developed salespeople via co-selling. Development of sales systems and follow up systems.

Introduced the new brand GOLDWELL in the Swedish hairdressing market, opened about 500 new doors in 3 years.

Family company where I sold to the construction industry.