Louise Greenaway Email & Phone Number

London, United Kingdom

RAW PRODUCTION is an independent, full service production company, based in London, working internationally, supporting brands, creative teams, agencies, and media houses across the globe. We embark on a mission to redefine image content creation through innovative collaboration, while upholding our social and environmental responsibilities.​Specialists in stills photography and moving image production, our friendly team with over 20 years of experience are dedicated to bringing beautiful, creative visions to life.​At the centre of all we do is a full appreciation of the creative process. We believe in prioritising the details to make sure your budget works as hard as possible without any creative compromise.​Whether you are looking for full production services or an individual component, we are here to ensure the smooth running of your production.​At RAW PRODUCTION, our mission is unwavering: to lead with purpose, inspire through inventive image content, and chart a course toward a future where creativity and responsibility integrate in perfect harmony.

London, United Kingdom

Converse Sneakers Clash - Location Scout and Management (February ’14)Find Converse a suitable location within London for the Art to take place and remain as a legacy, also with the option to hold an event at the site.Video and Photography by Dazed & ConfusedDunhill AW14 Links collection LOCATION: St Andrews, Scotland PHOTOGRAPHER: Ben Ingham Converse Mini Sneakers Clash (April ’14)Based on the massive success of the Converse Sneakers Clash, Converse briefed me to find and manage 3 more smaller sites for groups of London Students from opposing universities to battle out with their own colour clash across London...Video and Photography by Dazed & ConfusedDorothy Perkins – Lola Skye Summer ’14LOCATION: London CREATIVE DIRECTOR: Simon Garner PHOTOGRAPHER: Jamie Grey Dorothy Perkins – AW14LOCATION: London CREATIVE DIRECTOR: Simon Garner PHOTOGRAPHER: Simon Emmett Very.co.uk – Summer EditLOCATION: Morocco PHOTOGRAPHER: Philip Waterman VIDEOGRAPHER: Graeme Hill ART DIRECTOR: Grant Davidson Figleaves - Christmas ’14LOCATION: Austria PHOTOGRAPHER: Mary RozziConverse CONS Event - Location Scout and Management (Jan – August ’14)Converse believe supporting creative communities is central to participation in street culture. In 2014 they pushed street culture forward by uniting creative active communities to address a local creative need, by opening up a previously disused space in London and giving it over to the Converse community to use as a creative space. Nutmeg for Morrison’s Winter ’14PHOTOGRAPHER: Joanna Paterson Studio CREATIVE AGENCY: Live & BreathRoyal Wharf Property Development Advertising MaterialPHOTOGRAPHER: Alys Tomlinson CREATIVE AGENCY: Small Back RoomAdidas Global Climachill CampaignSenior Producer @ 24 ProductionsPHOTOGRAPHER: Alan ClarkBelstaff Pre-Spring CampaignSenior Producer @ 24 ProductionsPHOTOGRAPHER: Stefan Hindrich

London, United Kingdom

Producer of all photo shoots used with Jack Wills and Aubin & Wills promotional material. This included catalogue, in store, website and several short lifestyle videos available online. The aim was to integrate the strong brand identities into all the material, whilst simultaneously ensuring each brand remained distinctive. Responsibilities included the organisation and coordination of Jack Wills creatives and other external consultants, to shoot brief. • Worked directly with the founding directors and Head Creative, on production of publications and videos within agreed budgets.• Directed brand critical paths and risk management. This involved liaising with internal departments, external clients and partners to ensure maximum brand exposure.• Directed all seasonal photographic shoots from creative input stage, through to brainstorming, story boarding and final collection delivery.• Directed all art buying, from researching, selection and purchasing of photographers, props stylists and locations.• Managed all model casting for both brands, in line with brief and annual budget expectations.• Produced and managed all national and European photographic shoots, including assistance, production and direction. • Managed and actioned all colour and reproduction for photography, to print stage. • Implemented and managed an internal studio, to bring all catalogues and web photography in-house.

Promoted from the Press department during the summer of 2006 to reinvent the photographic brand and company image of Laura Ashley’s Fashion and Interiors market. Throughout 2006-2008 worked with the Creative Director, providing artistic input and assistance, to expand the Laura Ashley brand into new UK and European fashion markets. Press and marketing coverage during this time included Vogue, Easy Living, Elle Decoration and World of Interiors. • Produced all Fashion and Home Interior campaigns set in UK locations (including London, Wales and Norfolk), in addition to international locations (including Normandy, Tuscany and Cape Town). Annual budget upward of £3 million.• Managed production crews (often 40+ people) comprised of fashion photographers, to prop stylists, models, make up artists and set builders.• Provided guidance to the Product and Post Production Managers and their teams, with the aim of keeping all involved happy and productive.• Successfully coordinated many different photographic shoots from fashion to interiors, studio to location at one time all running consecutively.Other roles covered during my career at Laura Ashley include:Acting PR ManagerPR Co-ordinatorDesign Service Co-ordinator for UK and Ireland