Rax Lakhani

Rax Lakhani Email and Phone Number

Marketing Lead for Tech Trailblazers Awards @ Tech Trailblazers
Surbiton, GB
Rax Lakhani's Location
Surbiton, England, United Kingdom, United Kingdom
Rax Lakhani's Contact Details

Rax Lakhani personal email

About Rax Lakhani

I have over fifteen years of experience within the communications industry, working for brands such as Smirnoff, Marmite, Jet2.com, Kodak, Hallmark Cards, Royal Mail and Park Plaza Hotel Group. I have also worked in-house within Government as Head of Digital Communications at the Ministry of Justice where I was responsible for rolling out social media across the organisation. I have also worked directly within the search engine sector as Head of European PR for Mirago.co.uk and have a very thorough understanding of how different sectors operate in a digital landscape. I'm a certified DMI lecturer in Digital Marketing, currently teaching at 360GSP and regularly guest lecture at the Condé Nast College of Fashion and Design in London.Over the years, I've been able to develop several bespoke training modules which enable brands to identify key online influencers that are currently talking about themes relevant to their sector.Whether your brand is looking to make the most out of Twitter, Instagram or Facebook or is in need of integrating social media into your company’s SEO strategy, I can help you navigate the world of online engagement, delivering against key measurable objectives that touch all parts of your organisation. Get in touch!Specialties: Social Media, Web 2.0, Digital Communities, Media Relations, Analyst Relations, Mobile Marketing, Blogger Relations, Broadcast PR, Social Network Marketing, Training offered to PR agencies

Rax Lakhani's Current Company Details
Tech Trailblazers

Tech Trailblazers

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Marketing Lead for Tech Trailblazers Awards
Surbiton, GB
Website:
techtrailblazers.com
Employees:
6
Rax Lakhani Work Experience Details
  • Tech Trailblazers
    Marketing Lead For Tech Trailblazers Awards
    Tech Trailblazers
    Surbiton, Gb
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  • Freelance Consultant
    Social Media And Pr Consultant
    Freelance Consultant Mar 2015 - Present
    London, United Kingdom
    I have over fourteen years of experience within the communications industry, working for brands such as Smirnoff, Marmite, Jet2.com, Kodak, Hallmark Cards, Royal Mail and Park Plaza Hotel Group. I have also worked in-house within Government as Head of Digital Communications at the Ministry of Justice where I was responsible for rolling out social media across the organisation. I have also worked directly within the search engine sector as Head of European PR for Mirago.co.uk and have a very thorough understanding of how different sectors operate in a digital landscape. Over the years, I've been able to develop several bespoke training modules which enable brands to identify key online influencers that are currently talking about themes relevant to their sector.Whether your brand is looking to make the most out of Twitter, Instagram or Facebook or is in need of integrating social media into your company’s SEO strategy, I can help you navigate the world of online engagement, delivering against key measurable objectives that touch all parts of your organisation. Get in touch!
  • Prca
    Chair, Prca Diversity Network At Prca
    Prca Apr 2019 - Present
    United Kingdom
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  • Prca
    Co-Chair, Prca Diversity Network
    Prca Apr 2019 - Nov 2019
    London, United Kingdom
    I’m genuinely excited to have been appointed as co-chair of the PRCA’s Diversity Network, as it is an important topic that I have been championing throughout my career within the PR industry. Working alongside Pema Seely, I’m keen to build upon the PRCA’s continuing mission to promote diversity across our wide network of members.As an industry, we’ve made some progress in breaking down historic barriers to inclusivity but there is a lot more work for us to do to get to where we need to be.Pema has worked tirelessly to raise awareness around best-practice diversity guidelines that directly address the current representational imbalances that are present in PR. Being able to channel her limitless energy, drive and motivation makes the challenge ahead a lot more exciting for me in my new role as co-chair of the Diversity Network.
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  • Freelance
    Media & Pr Consultant
    Freelance Sep 2011 - Mar 2015
    If you're looking for somebody who can help connect brands with online conversations, feel free to get in touch.I offer training, strategy, toolkits, consultancy and implementation of creative social media and traditional PR campaigns.
  • Lucre
    Head Of Social Media
    Lucre Sep 2011 - Mar 2015
    London, United Kingdom
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  • Onlinefire
    Director
    Onlinefire Jul 2010 - Jun 2011
    With PR at our heart, we marry strategy, creativity and technical innovation to tell your story online.We know how to get your message heard, amplified and talked about, and we understand how social media integrates with your other marketing channels.From content creation and blogger engagement to online monitoring and response, we will help you understand social media and advise you honestly about what is best for your brand.And with our traditional sister agency Eulogy! (PRCA Agency of the Year), our integrated offering is as strong as our award winning online credentials.
  • Raxraxrax.Com
    Freelancer
    Raxraxrax.Com Jan 2010 - Aug 2010
  • Ministry Of Justice, Uk
    Head Of Digital Communications
    Ministry Of Justice, Uk Jun 2009 - Feb 2010
    Responsible for digital strategy for the Ministry of Justice's Communications Directorate. Looking at social media as a government communications platform as well as the Ministry's Web and Intranet strategies.
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  • Freelancer
    Social Media / Pr Consultant
    Freelancer Feb 2009 - Jun 2009
    I offer digital marketing consultancy to brands and agencies looking to extend their campaign footprint to reach online social media communities. If you're looking to find out more about engaging consumers on platforms like Twitter, Facebook, Bebo and blogs, get in touch. Currently available for freelance consultancy, training and speaker opportunities.
  • Splendid Communications
    Digital Director
    Splendid Communications Jul 2007 - Mar 2009
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  • Flux Pr Limited
    Managing Director
    Flux Pr Limited Jan 2007 - Dec 2007
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  • Catalysis Communications
    Senior Consultant
    Catalysis Communications Sep 2005 - Dec 2006
    Whilst at Catalysis, I successfully headed up the consumer technology division which I grew and developed with the support of my team. The subsequently named "Vibe" brand built on the successes of Catalysis within the technology sector whilst consciously differentiating itself from traditional media relations strategy used by the agency. By using emerging social trends such as blogging, moblogging, podcasting (audio and video), social networking websites, SMS and street theatre, I managed not only to consult existing clients on building online consumer loyalty, but was also able to secure several new clients (sourced, pitched and won) during my first year at Catalysis. Accounts: ShoZu, 82ASK, Shazam, face-pic.com, Edge (educational charity), Intel Retail, Intel Solution Services, BT Wholesale and Socialight.
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  • Mirago
    European & Uk Pr Manager
    Mirago Jan 2005 - Aug 2005
    During my time here, I was responsible for writing the UK and European PR Strategies across five regions, dealing with journalists, online advertising bodies and news content web-portals. I was also responsible for highlighting vertical channels through which to launch B2B PR streams, one of which included the charity sector. I developed my knowledge of pay-per-click (PPC) advertising models as well as revenue sharing schemes from the search engine sector.
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  • Lansons Communications
    Account Manager
    Lansons Communications Feb 2004 - Jan 2005
    Personal Finance PR & Marketing Agency.Accounts: Isle of Man Government – Director of e-Business & Online Gaming Ambassador, Alliance & Leicester Personal Loans, Alliance & Leicester Young Worker Account, 1837online.com, Post Office Saving Stamps Project, Direct Line Insurance (Motor / Pet) as well sitting on the Lansons Charity Committee
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  • Augustone Communications
    Senior Account Executive
    Augustone Communications Nov 2002 - Feb 2004
    Accounts: One.Tel, Gartner UK, Microsoft Services, Microsoft Small Business Server, Microsoft Licensing, Microsoft Windows 2000 Server launch, Microsoft Partner Campaign, Jordans cereals, eBay, Department of Education – Children & Young People’s Unit, RAC – walk to school campaign, National Small Business Week, Royal Mail, Holmes Place

Rax Lakhani Skills

Digital Marketing Digital Strategy Social Media Marketing Social Media Media Relations Public Relations Digital Media Blogging Marketing Integrated Marketing Online Advertising Mobile Marketing Creative Direction Strategy Marketing Communications Content Strategy Corporate Communications Social Networking Copywriting Strategic Communications New Media Ppc Facebook Analyst Relations Internal Communications Press Releases Management Relationship Marketing Reputation Management B2b Crisis Communications Marketing Strategy Online Marketing Content Management Social Media Measurement Brand Awareness

Rax Lakhani Education Details

Frequently Asked Questions about Rax Lakhani

What company does Rax Lakhani work for?

Rax Lakhani works for Tech Trailblazers

What is Rax Lakhani's role at the current company?

Rax Lakhani's current role is Marketing Lead for Tech Trailblazers Awards.

What is Rax Lakhani's email address?

Rax Lakhani's email address is ra****@****ail.com

What schools did Rax Lakhani attend?

Rax Lakhani attended University Of Leicester.

What are some of Rax Lakhani's interests?

Rax Lakhani has interest in Social Services.

What skills is Rax Lakhani known for?

Rax Lakhani has skills like Digital Marketing, Digital Strategy, Social Media Marketing, Social Media, Media Relations, Public Relations, Digital Media, Blogging, Marketing, Integrated Marketing, Online Advertising, Mobile Marketing.

Who are Rax Lakhani's colleagues?

Rax Lakhani's colleagues are Pp Tech, Kamesh K.

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