Ray C. Email & Phone Number

台灣 臺北市

Set strategy according to market dynamics to achieve goals and target, focusing on digital & social platforms and O2O conversion. Successfully operated 13 marketing campaign and overachieving sales target at AVG YTD Sell-thru 81.19% in 2022. Brand digital voice achieved 20%+ growth, official social media engagement growth 28% than 2021. (vs competitors AVG decline 15% over same period.) and KOL co-op campaign achievement rate over 110%+.2021-2020 – CO-BRANDING WITH MICHELIN TAIWAN – Integrating 2 brand’s marketing resource from ATL & BTL to CRM. World’s debut of MICHELIN collaboration collection Taiwan market sell-thru 40%+ in 30 days.2019-2022 – CROSS-INDUSTRY ALLIANCE WITH 7-ELEVEN – Total 15K pcs exclusive sale products were sold out in 5 mins across 7-ELEVEN stores. Same Palladium collection shoes wear sell-thru 85% in 18 days.2021-2022 – LEADING BRAND CRM PROGRAM BY USING LINE OFFICIAL ACCOUNT(OA) – Using E-CRM campaign collected RTL consumers data by LINE OA. Grouping target audience by combined customize user personas and user portrait. Also input the VIP list into LINE OA to make VIP communication be more close & frequently.Remarketing coupon campaign conversion rate reach 30% during RTL promotion period by using LINE OA customize Microtargeting. Also, we create branch communication solution for both RTL & WSL store and making store manager & sales willing to join the data collected.

Taiwan

2017 – SMILEY LMITED COLLABRATION – Set a new global record of rush buying on the release date. Winning the annual global marketing performance award.2018 – STAYREAL COLLABRATION TW SMU – Built Social alliance with 2 Brand’s Facebook fan page in first wave announcement, and achieved online pre-order sold out in 3 minutes. SMU collaboration boots worn by famous Pop singer Mayday A-shin in New year’s eve concert, inventory sold out in 45 days.

FASHION INDUSTRY PR & MEDIA COMMUNICATION PROJECT HIGHLIGHT – Louis Vuitton Breeze Xinyi Store Grand Open, Asia Fashion Award Fashion show, GU Hsinchu Big City Store, Allsaints Flagship Store Open, TAG Heuer Smart Watch Release Event Ft.Jeremy Lin, Taipei LV City Guide Launch Party, LEGO Press & KOL Event And more than 10 grand open & launch event Experience. GU TAIWAN PR RETAINER – Created a new concept of press preview includes both media & KOL in one event. Over 80+ media & 100+ celebrities and KOLs attended and over 300+ exposures in one day. Successfully held the first GU fashion party in the world.

台灣 台北市