Ray Chalom Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

VP of Marketing • eCommerce and Digital Marketing Expert • Experience Across all Marketing ChannelsRaymond serves B2B/B2C customer in this strategic role at the world’s largest distributor of automated external defibrillators (AEDs) along with adjacent products, reporting to the CEO. He manages a $4.5M+ budget and was the key driver in growing online revenue over 166% over 5.5 years while maintaining a flat budget. Raymond built the entire marketing function from the ground up, minimizing reliance on external agencies. He recruited, hired and lead a team of Marketing Managers, Designers, Product Managers, Front=end Developers; forged clear roles, career paths, succession plans.His Select Achievements Include: • Increased EBITDA 78% while flattening GPM—despite rise in sales of low-margin products; grew new customer acquisition 89%, company revenue 98%; existing customer transactions 70%, paid media revenue 107%, SEO revenue 156%, direct revenue 86%.• Develop, manage execution of annual marketing plans incorporating personal and corporate MBOs.• Lead creative development and campaign execution across website, paid advertising, SEO, email, social media, affiliate, direct mail, collateral, print, tradeshow video, through-channel. Increasing Conversion RatesCRO Test PlansRebranding Brand Planning / ConsolidationsGrowing Repeat Customers / StickinessCompetitor Analysis Scholarship / Grant / Philanthropy ProgramsWebsite EnhancementsProduct-Pricing / Promotions

Pleasanton, Ca

Lead the team in developing a digital vision and strategy for across N.A. that exploits the paid/earned/owned media model across key channels, with a focus on digital, social and mobile.In collaboration with the US and Canada marketing teams translate the N.A. digital strategy into a go-to-market plan and overseas seamless executionIncorporate a comprehensive social media approach for the US and Canada Lead the global strategic partnerships with key partners Act as an innovator of new practices, media buying types, formats, technologies, & methods of communicating to optimize the customer experience and produce a digital ROI, by matching emerging platforms with stakeholders, &/or leveraging existing partnerships to drive this forward.Lead team in optimizing approach to search engine marketing that optimizes performance and creates synergies across markets and communication programsManage, motivate & inspire the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon digital strategy and planIncorporate digital metrics analysis and analytics into strategic frameworks in a way that aligns with business goals and deliver measurable resultsManage budget and ensure on-plan delivery of costs, demonstrating an understanding of key P&L leverage points

San Francisco Bay Area

Wunderman is the global digital Agency of Record for Levi's. Responsibilities include:• Development of digital global campaign plans for as an extension of above-the-line branding campaign to set the creative and campaign strategy integrating all digital channels including paid advertising, social media platforms and web. Responsible for ensuring creative developed is on strategy, on schedule and produced within budget across all regions.• Development of social media strategy for Levi’s to provide a roadmap on how to integrate key platforms (YouTube, Facebook, Twitter, Tumblr, Pinterest) into brand campaigns, how to seed conversations with consumers and how to reward consumers for participation so they become brand advocated sharing the conversation via micro-blogs and image based communities.• Development, implementation and optimization of CRM campaign plans that include communication strategy, communication architecture, messaging framework, testing plan (creative, offer, call-to-action), segmentation strategy, determining metrics of success, creative development, reporting framework and post-mortem.• Manage the development of all global campaigns from concept and project plan through translation, production to final asset handoff for all key markets.• Utilize expert knowledge of the business and vertical to provide key intelligence and insight on business direction.• Serve as the central integration between marketing insight and media team to develop weekly results & optimization reports and compile quarterly business performance reviews and recommendations.• Responsible for the development of the Global Scope and Statement of Work mapping out yearly agency resources against committed agency deliverables for agreed-upon retainer.• Responsible for financial profitability by managing retainer and OOP budgets against yearly client committed funding• Management of account team that typically includes three to five members

• Development of annual marketing plans for Symantec, Dex One and VSP that include integration between brand and direct initiatives for all online and offline elements. Brand work consisted of building, testing and producing new campaigns that worked in synergy with both traditional direct response vehicles and emerging media and mobile. Direct initiatives included auditing existing CRM campaigns, publish findings and development and implementation of new campaign based on agency recommendation.• Development of global collateral system for Symantec that included direct mail, email, online banners and landing pages to support all corporate level B2B communications that were not part of a tier 1 or tier 2 campaign.• Evaluated campaign performance and provided optimization recommendations on a quarterly and yearly basis.• Directed and validated all strategic and creative efforts with senior client management.• Supervised integration between agency, client and third-party partners that included Eloqua, Salesforce.com, media, data, and interactive agencies.• Cultivated relationships with existing and prospective clients to expand the scope and body of agency work, and generate incremental revenue.• Financially accountable for profitability against yearly retainer burn and forecasted OOP revenue across three accounts.• Administered operations at GQP Singapore, including new business development, staffing, employee satisfaction and retention, client satisfaction, agency process, and office management.• Managed account team of eight in San Francisco and three in Singapore. Ensured career growth across all levels, including the development of yearly goals and reviews.

September 2009 ­ PresentAdobe, Creative Suite (Photoshop, Production Premium, Design Premium, Web Premium, Master Collection); · Function as liaison to senior clients and partner agencies with regard to strategic, performance and legal issues · Provide strategic account leadership for online digital discipline to support client goals and key business objectives · Provide strategic leadership to identify growth opportunities and action plans for client's marketing communications goals · Responsible for tracking financial forecasting and reporting any potential projected income variances to Senior Management · Leverage expert knowledge of client business issues and industry/category to provide key intelligence on business direction · Provide leadership to and facilitate training and growth opportunities for junior team members · Oversaw the global launch of Creative Suite 5 and Photoshop 5 · Responsible for ensuring all aspects of agency work are of superior quality · Increased account report card rating from C to B+ within six months by forging strong business and personal connections with senior clients · Increased account OOP revenue stream 50% quarter over quarter by selling in additional project

Ba, Mass Communications

Bachelor Of Science, Public Relations And Mass Communications

Education record