Ray Coutu Email & Phone Number

New York, New York, United States

New York, United States

Develop print and digital professional resources and curriculum materials for K–8 educators, focusing on progressive methods of teaching reading and writing. Work with authors through all stages, from project planning to finished manuscript. Work with design and production personnel to ensure that products are accurate, attractive, and easy to use. Work with marketing personnel to ensure that information about products is reaching the desired audience. Monitor costs to ensure that projects remain within budget. Attend conferences and visit schools regularly to stay abreast of trends in education and the needs of classroom teachers.

Managed the writing and editing of articles for the top teacher magazine in America. Hired leaders in education to write columns on topics such as reading, writing, science, spelling, and children’s literature. Worked closely with the managing editor on design and production. Consulted regularly with the advertising group and teacher advisory board for advice on article topics. Copyedited and proofread articles through all phases of production.

Acquired and developed new products for a leading publisher of professional materials for K–12 educators. Located new authors for publication, which required reading journals, attending national conferences, and networking with literacy-education experts. Wrote proposals and calculated preliminary costs for products, and circulated results to the management committee. Negotiated contracts with authors and agents. Worked in close partnership with authors to develop manuscripts for clarity, tone, organization, and length. Offered input to cover and interior designers. Collaborated with the marketing manager to ensure promotions were well conceived and reaching target audiences.

Directed the advertising effort for all College Division publications, in consultation with editors, marketers, and sales personnel. Managed the planning, budgeting, creation, and distribution of direct-mail brochures, catalogs, space ads, and exhibit/sales support materials. Supervised a full-time staff of copywriters, a designer, and a production manager. Worked with list brokers and mail houses to ensure well-targeted, timely distribution of materials. Promoted from copy chief.

Ma, Language And Literacy

Bachelor'S Degree, Psychology