As the IT Senior Manager at SeaWorld Parks & Entertainment, I oversee technology used to generate in-park revenue, including software, hardware, POS systems, kiosks, and ticket recognition for a diverse portfolio of park brands. My primary goal is to maximize revenue potential while ensuring all revenue-generating systems and applications are operational at all times. I lead a development team of Software Developers, Quality Assurance, Project Managers, Business Analysts, System Analysts, and System Engineers to achieve these objectives. Additionally, I identify revenue opportunities to save labor and operating costs and develop solutions that generate additional revenue, such as dynamically priced products, allowing the business to change product prices to meet market needs. I engage and advise key business and senior IT stakeholders throughout SEA, aligning their teams’ efforts to business goals and priorities. I provide senior-level resolution to internal client issues, champion change, and effectively manage the implementation of new ideas.My team was instrumental in creating an in-house system to redeem and recognize revenue from admission products such as single day tickets, multi-day tickets, annual passes, and front-of-the-line access. The solution allowed the company to eliminate the need for a third party vendor resulting in a multi-million cost and operating savings to the business from the yearly hardware, licensing, and support services cost associated with the vendor.

As a Business Analyst, I acted as a liaison between business stakeholders and delivery teams to ensure the successful delivery of viable solutions. My expertise included planning and executing multiple A/B tests throughout the guest experience and purchasing funnel to maximize revenue with the use of Quantum Metrics and Optimizely. I had the ability to understand the needs of multiple stakeholders and facilitate negotiation into one project scope, building business relationships both across the enterprise and within the technology team.I possessed the ability to identify current and future state business processes and became the subject matter expert in the areas I supported. I led design/requirements review meetings, daily stand-ups, grooming sessions and other Scrum ceremonies with the delivery team, while following PMO best practices and creating necessary artifacts for project facilitation. I translated requirements into functional documents such as RFP, use cases, and wireframes to help the business envision the future state and define scope.Additionally, I participated in system deployments and provided hands-on support during hypercare periods, evaluated vendors and helped ensure their solutions were viable for successful deployments. I developed system test plans, objectives, and cases/scripts and participated in testing activities when needed, tracked issues, risks, and action items to resolution, and assisted in triaging support issues and participated in system outage resolutions. Finally, I managed a list of enhancements and helped facilitate improvements to existing solutions.

As the Frontend Developer at SeaWorld Parks & Entertainment, I was responsible for driving the development and maintenance of all frontend aspects of the company's Sitecore eCommerce and non-revenue generating websites. Within this role, I successfully developed and maintained websites for a diverse portfolio of park brands, including SeaWorld, Aquatica, Discovery Cove, Busch Gardens, Water Country USA, Adventure Island, and Sesame Place. In addition, I oversaw the frontend development and maintenance of critical company sites such as Conservation Fund, SeaWorld Auditions, SeaWorld Cares, SeaWorld.Org, and the corporate website. Through my efforts, I was able to provide customers with seamless and engaging online experiences while also supporting SeaWorld Parks & Entertainment's business goals.With the goal of decreasing bounce rates, shortening the checkout process, and improving visitor conversion rates, I effectively rebuilt the path-to-purchase funnel. I streamlined the procedure and made it simpler for visitors to complete their purchase by reducing the number of pages from six to just two. In order to make the shopping experience more user-friendly and boost sales, I also added highlighted goods to the cart page and implemented a new payment method called Freedom Pay.

As the Interactive Marketing Coordinator at SeaWorld Parks & Entertainment, I was responsible for overseeing content and graphical changes across multiple websites and mobile apps. My role involved managing online solutions using HTML and CSS within Sitecore, executing marketing strategies, building and providing creative solutions to Marketing challenges, and acting as a liaison between the marketing department and different departamental stakeholders to ensure that product offerings and content aligned with the marketing vision.Additionally, I created and maintained new and existing products and identified the best way to market them within the ecommerce components of the sites to align with marketing campaigns, sales, annual pass price changes, and Annual Passholder benefits. I also assisted with Google Analytics email marketing reporting for all three parks to ensure a seamless user experience and highlight the company's conservation message.One of my notable achievements during this role was co-leading the CMS upgrade planning and execution of page architectural strategy, media selection, SEO configuration, and content migration for SeaWorld Orlando, Aquatica Orlando, and Discovery Cove websites from Sitecore 6.5 to the latest version on the market, Sitecore 8.2. Becoming the point of contact and SME for the Sitecore upgrade for the remaining brands across the United States.

As a Supervisor, I oversaw budgets, policies, SOPs, team member hiring and training, inventory control, and guest/team member safety. I implemented revenue accountability and programs to exceed budget targets, while ensuring compliance with policies and procedures. My leadership contributed to high-quality revenue operations, including guest service, vending, and appearance. I collaborated with peers to advance department and organizational objectives, contributing to the growth and success of the organization.

Manage Ranger Rick's Scuba Adventure's daily IT requirements as well as the company's technology integrations in my role as IT and Digital Manager. This entails creating and maintaining their website, social media presence on Facebook and Instagram, as well as organizing and carrying out email marketing. During the company's dives, I also work as an on-site photographer and videographer. My employment at Ranger Rick's Scuba Adventure is more than simply a job; it's my passion. By assisting Ranger Rick's students in comprehending the value of ocean conservation and the effects that human activity has on our oceans, I am able to give back to the community and the environment. In order to better educate more people about the value of ocean conservation, I am also working for my certification as a Scuba Instructor.

Created interactive e-Books with e-Learning features for Dream Degree for the University of Central Florida as an intern for the Institute of Simulation and Training, focusing on the execution of the user interface and the interactive components.

As the Web Developer for the Human Computer Interaction Lab at the University of Central Florida, I developed and maintained the lab's website. I converted the previous static iteration of the site into a more dynamic iteration with the leverage of a content management system, which allowed for easier implementation of content and media management. My role involved ensuring the website was up to date and user-friendly, making sure that it represented the lab's work accurately and showcased its latest research projects. I enjoyed working for the Human Computer Interaction Lab as it allowed me to combine my passion for web development with my interest in cutting-edge research.