I specialise in performance clothing and brand licensing, demonstrating 35 + years of experience sourcing sports apparel and building brands to drive market growth and revenues. Leveraging my entrepreneurial capabilities, negotiation skills and ability to influence international stakeholders, I have built ventures that have enabled the licensing of sports/performance clothing brands to production locations across Asia Pacific. I have built strategic partnerships with leading sports apparel manufacturers in Vietnam, Thailand, Indonesia, and Sri Lanka to deliver performance clothing to Leading European Football clubs including Liverpool, Juventus, Real Madrid, Aston Villa, Man Utd, Barcelona. Sports Brands Wimbledon, F1, The Open, Ryder Cup, UEFA, The most critical highlights of my career include the following:• Delivering technology-led customer engagement solutions for global brands while engaging experts and monetising fan memberships through digitisation efforts.• Advising European brands and retailers on expanding their businesses within Asia Pacific and the Greater China Region through multiple e-commerce businesses and fan activation events.• Establishing the China footprint for leading clubs by acquiring online space in Chinese-specific e-commerce websites, Tmall and JD Worldwide.My key specialities include the following:• SE Asia Manufacturing and Sourcing• Fan Activation• Multichannel Retail• Building equity value• Strong Entrepreneurial SpiritFractional CEO/NED/Chairman’s role's are interesting to me allowing me to recruit and develop a high-performing senior management team, implement performance benchmarks and forge sustainable relationships with strategic partners to realise corporate objectives. This arrangement allows me to work alongside PE/VCs to drive the organisation’s strategic growth within its operating markets whilst building and adding equity value.I am culturally sensitive, valuing diversity and inclusion within and outside the workplace. I enjoy meeting new people and learning new perspectives. Add me to your network, message me or email me at ray660@gmail.com to explore mutually beneficial opportunities.