• Acquired and transformed a traditional business to one of the most sought after digital marketing agency by Small and Medium Enterprises, Multi-National Corporations and Government Agencies• Incorporated 3 subsidiaries between 2016 and 2019 to target different market segments and achieved revenue growth 25% year-on-year• Manage the sales and marketing team of the subsidiaries and responsible for generating new businesses via inbound and outbound opportunity qualification in the Asia Pacific Region• Proposed strategies to generate new sales opportunity and pipeline through events, outbound emailing, cold calling, and running digital marketing campaigns• Network and foster good working relationship with existing clients and business partners• Guide subsidiary Directors and team leaders to improve in their management skills • Encourage implementation of electronic systems to manage the group’s workflow• Conduct weekly meetings with subsidiary Directors and team leads• Ensure sales and marketing team achieves the whole year target pipeline by Q3 • Build, plan and implement the overall growth strategy for the group• Stay updated with the latest technology and best practices in the respective industry• Oversee different digital marketing channels for the subsidiaries• Measure quarterly ROI and KPIs of the subsidiaries• Manage annual digital marketing budget for subsidiaries• Anticipate and manage sales performance trends • Implemented systematic workflow for the operations team in Singapore, Vietnam and Philippines• Research competition, investigate benchmarks, and provide suggestions for continuous improvement• Exploring business expansion opportunities

• Provided Quality, Environmental, Health and Safety consultancy to SMEs, MNCs and Government agencies• Redesigned the consultancy services framework, scope of the work, identified and mapped out schedules, milestones, and required resources to meet the project timeline and objectives• Developed the sales and marketing collaterals for both online and offline campaigns• Implemented cloud accounting system for company Accountant for timely reporting • Proposed systematic workflow to inspire faster adoption, and higher proficiency by employees and resulted in better consulting project outcomes• Facilitated regular discussions with the clients to elaborate on the areas of proposed improvements• Performed quantitative and qualitative analysis to drive the proposed solutions• Consolidated the findings from the analysis and present solutions to the clients• Trained and grew to 13 Management and Safety Consultants within 1.5 years on board and revenue increased by 120%• Awarded overseas Indoor Air Quality Sampling and Consultancy project by SGS Group for Bank of American Australia in 2016 and 2017

• Collaborated with Jeric See, the founder of Reds and Jeric Salon to kick start J.Cut in Central Business District Singapore• Collaborated with LUXASIA Group to be the selected distributor of Aveda Hair Care Series• Collaborated with Jeric to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products and services, internally and externally• Consistently identifying revenue opportunities within our established client base and managed growth by securing new clientele• Identified and managed the annual marketing budget, expenditure and other financial considerations• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights• Led the development of our marketing plans and worked closely with management, creative and content teams, and partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services• Spearheaded the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations• Managed conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales• Hold regular meetings with Jeric team to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard• Attended and/or participated at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

• Headhunted by the late Mr. Seah Kok Huah (PBM), (then Managing Director of Jackson SPL and Hwa Marine) to manage a team of 45 maintenance crews in Mobil Oil Pioneer Road Refinery Plant• Led in the implementation and certification of ISO9001 and OHSAS 18001 Management Systems after 1st year on the job • Proposed, negotiated and clinched a SGD15 million value project for 5 ExxonMobil plants during the merger and acquisition of Exxon and Mobil in 1999• Led and expanded its workforce to 900 employees and thus increased the revenue by 400%• Assisted the MD to setup the building and construction department and taken on numerous major projects such as widening of Upper Serangoon Road and 2 nos. of overhead bridges, construction of Woodlands Drive 73 and Woodlands Link drainage work and etc• Implemented Safety Management System for our Building and Construction Department• Implementing work procedures and system for our Marine Shipyard Department• Collaborated with Government Agency and setup training and development division with manpower agency in Chennai, India• Identified short-term and long-term budget, and resource planning needs, including the development and management of annual marketing budget, profit and loss projections, expenditure for the group of companies• Implemented strategies to grow the group of companies• Developed key performance goals for all subsidiaries functions and managers• Provided direct management guidance of key functional managers and executives • Developed tactical programs to pursue targeted goals and objectives• Managed the overall project deliverables and quality of the services provided to our clients• Proposed, executed and participated extensively in ExxonMobil’s safety programs and activities• Managed the key hiring and talent development programs• Evaluated and managed key investments in equipment, infrastructure and talent• Analysed and presented quarterly performance and financial results to Shareholders

• Manpower planning, forecasting, reporting, allocation and management of 1200 employees for 40 over major turnkey projects• Sourced and managed manpower supply agencies to support newly awarded projects• Compensation management and benefits administration for traditional and non-traditional sourced employees• Conduct in-house training and briefing for newly joined NTS employees• Managed the leases of the accommodation for traditional and NTS employees