Ray Kim Email & Phone Number

15+ years in music business at the intersection of entertainment, marketing, commerce and analytics. Universal Music KoreaDirector, Media Marketing (Jan. 2020 ~ Nov. 2022)Plan and implement marketing strategy for social media, PR and CRMCollaborate with genre marketing division and design team for marketing promotion in daily/weekly/monthly basis, and liaise with agencies and magazines for PR and viralTrack marketing programs and analyze result and effectSocial MediaLead brand's official social media accounts (Instagram/ Facebook / Youtube/ Naver Post) aligned with global guideline and local trendsPlan and Execute Instagram/Facebook ads for branding purpose as well as for boosting social contentsGenerate paid and organic UGCs by collaborating with Youtube/ Instagram/ Naver blog influencers PRLead Artist media plan on TV, Radio, Magazine and PressContact with media editors / PDs / reporters to promote UMG productsManage the PR inventory and related reportUniversal Music Korea Director, Commercial Affairs (Jan. 2018 ~ Dec. 2019)Lead UMK’s monthly & yearly sales management Manage local & global streaming partners to maximize market share on digital platformsResponsible for Sales, business affairs and account managementTo maximize artist breakthrough and market share, closely working with local and global partners Daily / weekly / monthly communication with accounts to manage partners To develop music industries, raise the voice in local associations (KMCA, MCST, RIAK…)Lead analysis that looks after monthly reporting from data extraction. Universal Music KoreaManager, Commercial Affairs (Feb. 2007 ~ Dec. 2017)Managing Digital & Physical client account, To maximize UMK’s market share, Supporting with a variety of clients including UMG and other stakeholdersDaily / Weekly pitching to local and global streaming partnersUMG artists merchandise sales managementTo achieve sales target, Collaborating with local brand collaborationDeveloped new merchandise item to increase merch salesDDEX (Data Delivery Exchange) to deliver and protect music contentsPlantynet.ltd Ass. Manager, Brand & Store Music (Aug. 2006 ~ Feb. 2007)Assist Brand & Store music accountBluecord TechnologyStaff, Cyworld music license (Sep. 2005 ~ Aug. 2006)Assist deal with local license stakeholders to launch music serviceUniversal Music KoreaStaff, Sales (Dec. 2003 ~ Aug. 2005)Assist physical sales in local sales teamLicense: Driver’s license (1st) Computer skill: Microsoft Office Specialist Master (Word, Excel, Power Point, Access), Notion

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