Digital marketingEDMGlobal website

Communication Planning:Developed annual communication plans for the Confucius Institute at Halla University in Jeju, Korea, aligning with policies from China's Ministry of Education and addressing local needs.User Research & Social Media:Researched social media usage, created and managed official accounts on platforms like WeChat, Facebook, and Twitter, and focused content on education and cultural exchange. Increased account readership by 50%.PRBuilt and maintained relationships with local government, universities, and businesses in Jeju. Adjusted communication strategies to enhance the Institute's image and managed crisis prevention. Wrote multilingual press releases and promotional materials.