Head Of Regional Trade Marketing
Current- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing regional budget- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities- Leading and implementing channel-specific marketing strategies and plans for channels.- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams- Leading activation programs with partners to improve brand visibility- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
Jun 2024 - Present
