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Google veteran with experience leading global teams in Operations, Analytics and Trust & Safety fields. Driven by doing the right thing and making a difference.
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ConsultantTrustlabSunnyvale, Ca, Us -
RetirementCareer Break Sep 2024 - PresentI'M OUT!!!!
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Head Of Global Moderation Services, Tik Tok ShopTiktok Shop Sep 2023 - Sep 2024Bellevue, Washington, Us -
Managing DirectorTrust Lab May 2022 - Jun 2023San Francisco, UsIn charge of Trust Lab's Measurement & Consulting division, working with clients across the globe to measure and improve their ability to detect badness on their platforms. -
AdvisorTrust Lab Sep 2021 - May 2022San Francisco, UsWorked with various companies, from non-profit organizations to Fortune 500 companies, to provide consultation and guidance on Trust & Safety issues. Advised on issues from how to define roles and responsibilities with stakeholder teams to how to implement and utilize new signals for surfacing fraudulent/non-compliant behavior. -
Director, Extended Workforce SolutionGoogle Aug 2020 - Sep 2021Mountain View, Ca, Us -
Director, Trust & Safety - Play & AndroidGoogle May 2019 - Aug 2020Mountain View, Ca, UsLead global team of 30+ employees and 2000+ vendors in monitoring the Play Store for policy compliance. Lead teams through implementation of success metrics and org shifts to increase efficiencies.Responsible for escalating decisions to executives and mediating the decision process as well as representing our decisions to both internal and external stakeholders. -
Director, Trust & Safety - Publisher QualityGoogle Sep 2012 - May 2019Mountain View, Ca, UsInitially lead the North American team. Took over managing the global team in 2017. Promoted to Director in April 2018.Responsible for monitoring the compliance of the Google Display Network. Lead the team through multiple iterations of calculating success metrics to ensure we were accurately determining the compliance of the ecosystem. -
Manager, Google Play OperationsGoogle Nov 2010 - Sep 2012Mountain View, Ca, UsGrew team from 2 employees supporting Android Market in English to 30 employees and 200+ vendors supporting rebranded Google Play, including Apps, Books, Devices, Hardware, Magazines, Movies, and Music across 7 languages.Launched and grew our outsourced operations from 0-500 vendors over the course of 2 years.Implemented and refined our CSAT and other success metrics. -
Production Manager, Doubleclick Rich MediaGoogle Apr 2009 - Nov 2010Mountain View, Ca, UsTransitioned a team from Thornton CO to Mountain View CA while maintaining all core business metrics despite a 50% loss in headcount.Lead multiple initiatives to scale our business including the growth of our Self Help Center and a Certification initiative that allows our customers to do production work on their own.Lead hiring initiatives responsible for growing the entire Rich Media team by 16%.Designed and implemented the Creative Technical Account Manager Program to provide account management to Creative Agencies; credited with increasing business by $2M in the first quarter after rollout. -
Associate Manager, Consumer OperationsGoogle Apr 2008 - Apr 2009Mountain View, Ca, UsLead the support of five Google Products: Blogger, Friend Connect, Groups, Reader and Sites.Reduced the number manual emails necessary to correspond with customers from 5000/month to 0 via automation initiatives and 1:many help models.Performed analyses of competitors on both product and support and provided actionable insights to development teams. -
Team Lead, Adspam Support EngineeringGoogle Jan 2005 - Apr 2008Mountain View, Ca, UsLead a team of nine Support Engineers in the development of tools and processes to combat ‘click spam’ on the AdWords and AdSense networks.Reduced the payout to ‘spammers’ by over 30%.Lead hiring efforts for the AdSpam team, including overseas hiring in Dublin, Ireland; grew the team by 33%. -
Adsense CoordinatorGoogle Jun 2004 - Jan 2005Mountain View, Ca, UsProvided technical support to AdSense publishers including optimization tips that resulted in a 2.5% revenue increase for at least 10 publishers.Developed and contributed to training classes to increase knowledge of the AdSense product for technically un-savvy Coordinators.
Ray Liu Education Details
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University Of California, BerkeleyMinor In 20Th Century American Literature
Frequently Asked Questions about Ray Liu
What company does Ray Liu work for?
Ray Liu works for Trustlab
What is Ray Liu's role at the current company?
Ray Liu's current role is Consultant.
What is Ray Liu's email address?
Ray Liu's email address is ra****@****ail.com
What is Ray Liu's direct phone number?
Ray Liu's direct phone number is (+1)650-253*****
What schools did Ray Liu attend?
Ray Liu attended University Of California, Berkeley.
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