Unsecured Lending

2007- Current, Canadian Imperial Bank of CommerceSenior Product Manager, GIC's, Deposits and Payments (Business Products/Services)* Product Management- Successfully launched and managed Remote Cash Capture, first of the big 5 banks to implement offer - Day to day product management activities including monitoring competitive environment, addressing product/service related inquiries, resolving problems, partnering with legal, compliance, technology, etc.- Worked with technology/project delivery team to ensure that initiatives are aligned with overall business objectives and strategies. Accountable for high level business requirements, resolving any business and scope issues and reviewing/recommending sign-off on key documents on behalf of the business.- Led the development of options and proposals for projects related to product enhancements and developments, make recommendations regarding impact, effectiveness and feasibility to assist in senior management decision-making.* Strategic Development-Led and participated in strategic business plans and reviews, and associated tactics - including price analysis and competitive product placement.- Initiate projects and work orders directed towards product management needs and customer satisfaction objectives of Business Products, and ensure that business requirements are met and managed.* Communications- Worked within communications group to ensure appropriate messaging was distributed to front-line including Retail Distribution Messaging, product sheets, training etc.

Discount Car and Truck Rentals Associate Marketing Manager*Advertising development- Created new promotions and advertising development for international company. Includes media purchasing, overseeing creative development and implementation at over 250 locations across Canada. Media includes print, television and radio.*Sponsorship Development- Review, recommend, implement and manage existing/incoming sponsorship opportunities for international company. Includes experience on both league and team levels. All facets of sponsorship included. Experience with NHL and CFL teams and amateur organizations. *Data Analysis- Examine current business practices, review results including ROI. Review and report on market trends, threats and opportunities. Responsible for internet content and development as well. Experience co-ordinating design elements and analyzing of internet related data.