Ray Rosenbaum

Ray Rosenbaum Email and Phone Number

Chief Insights Officer at Tandem Theory @ Tandem Theory
dallas, texas, united states
Ray Rosenbaum's Location
Addison, Texas, United States, United States
Ray Rosenbaum's Contact Details
About Ray Rosenbaum

I have extensive retail experience on both the client and agency side at the C-level. My focus is on business planning and strategies with an emphasis on finding actionable solutions based upon strong knowledge of consumer behavior and behavioral data. I enjoy applying the strategies to develop detailed actionable programs from concept to execution to analysis of performance.I take an entrepreneurial perspective when building strategies and solutions to avoid just providing an easy answer, but rather to provide the right answer for the situation. I find while two problems may be similar, the solutions may be different based on the situational factors such as the consumers, the retail employees, the competitors, etc.Unlike many strategists and planners who use tradtional toolsets, I have extensive experience leveraging and incorporating large data sets and analytical modeling to develop unique business solutions. These solutions cover the range of traditional media and messaging to behavioral-driven 1:1 communications and marketing programs.I have a strong background in traditional and non-traditional research, applied analytics, and data as it relates to its design, architecture, management and reporting to deliver business solutions.Specialties: Strategy development, information analysis, data analysis, all aspects of marketing research from qualitative to advanced quantitative techniques, IT from a business applications focus, general agency management and operations. Additional specialties include privacy and security both strategic to actual application and implementation.

Ray Rosenbaum's Current Company Details
Tandem Theory

Tandem Theory

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Chief Insights Officer at Tandem Theory
dallas, texas, united states
Website:
tandemtheory.com
Employees:
65
Ray Rosenbaum Work Experience Details
  • Tandem Theory
    Chief Insights Officer
    Tandem Theory Feb 2020 - Present
    Dallas-Fort Worth Metroplex
    I am responsible for developing actionable insights from oceans of data, reports, KPI's, consumer behavior, and research to deliver strategic initiatives and tactical programs to grow our clients' businesses and solve their challenges. By its nature, this role also means I work closely with clients to identify information needs and gaps in information which are needed for current and future growth.As a senior manager in Tandem Theory, I am also responsible for supporting our privacy and security practices.

Ray Rosenbaum Skills

Integrated Marketing Analytics Strategy Direct Marketing Digital Marketing Marketing Research Direct Mail Email Marketing Marketing Marketing Strategy Leadership Database Marketing Interactive Marketing Advertising Online Advertising Customer Insight Relationship Marketing Mobile Marketing Digital Strategy Multi Channel Marketing Strategic Planning Brand Loyalty Data Analysis Segmentation Creative Strategy Competitive Analysis

Ray Rosenbaum Education Details

Frequently Asked Questions about Ray Rosenbaum

What company does Ray Rosenbaum work for?

Ray Rosenbaum works for Tandem Theory

What is Ray Rosenbaum's role at the current company?

Ray Rosenbaum's current role is Chief Insights Officer at Tandem Theory.

What is Ray Rosenbaum's email address?

Ray Rosenbaum's email address is ra****@****ven.com

What is Ray Rosenbaum's direct phone number?

Ray Rosenbaum's direct phone number is +197266*****

What schools did Ray Rosenbaum attend?

Ray Rosenbaum attended University Of Minnesota, University Of Minnesota.

What are some of Ray Rosenbaum's interests?

Ray Rosenbaum has interest in Stained Glass Windows And Panels, Glass Fusing, Reading.

What skills is Ray Rosenbaum known for?

Ray Rosenbaum has skills like Integrated Marketing, Analytics, Strategy, Direct Marketing, Digital Marketing, Marketing Research, Direct Mail, Email Marketing, Marketing, Marketing Strategy, Leadership, Database Marketing.

Who are Ray Rosenbaum's colleagues?

Ray Rosenbaum's colleagues are Jasmine Thomas, Cameron Noland, Danielle Snyder, Sarah Torok, Ashley Williams, Jamie Chambers, Nate Sauber.

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